Reading Time: 3 minutesNot every great design needs to cost an arm and a leg. In fact, some of my favorite pieces I’ve designed have been the most budget friendly. So what are some of the best ways to get a quality design without breaking the bank? Printing costs and design time are the two biggest areas that […]
How to Design for Your Target Audience
Reading Time: 3 minutesA well-tailored brand identity can be a great addition to any business. Finding your target audience, and creating an image that appeals to them is the first step to achieving the best the perfect look. Everyone is aware of baby clothes being marketed towards either girls or boys by coloring them pink or blue, but […]
Automation and Templates in Graphic Design
Reading Time: 3 minutesFifteen years ago if a business wanted a nice-looking website, they would have to hire a web design agency to make it for them. While that is still a great option, there are countless services available now that do a lot of the hard work for you. However, these services leave a lot to be […]
Branding Spotlight: Pinecrest Apartments Rebrand
Reading Time: 3 minutesAs a designer, I become most excited about projects when they involve rebranding an existing business. Not only am I able to create a new look for them, but their brand will become much more recognizable as well. Brands are more than just a logo, they’re the overall identity of that particular company. Rebranding introduces […]
Finding Balance in Design: Function vs. Aesthetics
Reading Time: 2 minutesMost people are familiar with the concept of “Form follows function”, but in the design world, that mantra is always being questioned. Everyone wants to stand out from their competitors while still portraying their message clearly and effectively. Focusing too much on function can lead to a dull design, but paying too much attention to […]
4 Factors to Help Make a Great Logo
Reading Time: 3 minutesIf someone were to mention Nike or McDonald’s, most people’s minds would immediately picture the iconic swoosh or golden arches. These are two of the most memorable logos around, and even though smaller businesses won’t ever have the same brand recognition as they do, it’s always a great idea to try anyway. Making a great […]
