Reading Time: 5 minutesFinding the right photo for a website banner can be a tricky process. The average website banner is around 4 times as wide as it is tall, or 4:1. The picture ratio for most cameras is 4:3. This means that only about ⅓ of the photograph will be visible when it’s used for the banner […]
Designing Something Versus Making a Statement
Reading Time: 2 minutesEvery day we are all bombarded with countless advertisements, signs, and various other visuals that have been designed to demand our attention and tell us something. As a business, it’s obviously important to figure out how to get your message heard. But how can you stand out when you’re in a sea of other businesses […]
The Art of the Rock N’ Roll Shirt
Reading Time: 2 minutesThere’s more to starting a band than writing and playing music. With the music industry constantly evolving, it’s best to create a visual brand to accompany your music. This is most often done with t-shirts and other merchandise that bands sell at their shows. Recently, I had the opportunity to help out at the First […]
Branding Process & Development: Tolono Public Library
Reading Time: 3 minutesHaving a strong visual brand is something that can benefit businesses of all sizes and fields. Recently, we worked with the Tolono Public Library to redesign their logo and provide them with a brand that really captures the essence of the library. How to start: Do your research. Every designer has their own unique process […]
RIP Instagram Logo
Reading Time: < 1 minuteYesterday Instagram came out with an update of its logo and branding, and not surprisingly, people either love it or hate it. Personally, I think it’s far less interesting, and strays too far away from the “hipster” vibe they started with in favor of following the bigger trend of simplified design concepts. It’s trying to […]
In the News: Think Urbana
Reading Time: 2 minutesEarlier this week, the Urbana Enterprise Zone launched a new incentive program for people looking to build their new home in Urbana. This new program needed everything: name, slogan, branding, everything. We were very pleased to help them launch the result, which is Think Urbana. We started off with a great brainstorming session with the […]
