727 West is a newly-remodeled apartment complex located in Normal, Illinois. Fairlawn Real Estate took over management of this property in 2018 and immediately wanted it to have a new look. The website for 727 West was designed to have a custom look that allowed it to stand out from Fairlawn’s other property websites.

For this project, we also had the opportunity to assist with naming the new business and developing the new brand concept. We coached them through various brainstorming sessions and advised them to keep certain things in mind, like addresses, URLs, and even the availability of a coordinated phone number. Once the name was chosen, we created a sleek, modern logo and brand image to match. We created a new, custom site for the property and included integration with Buildium for resident portal access.