For this project, we also had the opportunity to assist with naming the new business and developing the new brand concept. We coached them through various brainstorming sessions and advised them to keep certain things in mind, like addresses, URLs, and even the availability of a coordinated phone number. Once the name was chosen, we created a sleek, modern logo and brand image to match. We created a new, custom site for the property and included integration with Buildium for resident portal access.

