Pinecrest Apartments sought us out for a complete branding overhaul and new website. Although they had a decent reputation, they felt that their existing branding didn’t convey the message they wanted to send.
We traded in their woodsy, Pacific Northwest vibe for one that was more casual and fun. The simplified shapes and rounded typography evoke a sense of child-friendliness, which was an important selling point that they wanted to highlight. Deconstructing the tree into various sizes and shades complements the variety of apartment sizes they offer.
The open, friendly atmosphere is reinforced in their new website. Residents can pay rent and submit service requests through integration with Buildium.
