Reading Time: 3 minutesMost businesses these days are familiar with email marketing solutions (Mailchimp, Constant Contact, and others) and even perhaps with how to segment your clients/customers/followers into separate lists to create targeted marketing campaigns. But what if you want to keep track of more than just their contact information? Perhaps you need to track every detail of […]
communication
Options for Email Marketing
Reading Time: 4 minutesWe’ve talked a number of times about the importance of email marketing when it comes to staying connected with your customers. Your website of course is the most important part of your online presence, and social media definitely helps you reach new people. But once you’ve made that connection, the best way to maintain a […]
Getting Heard in a Crowd: The Importance of an Email List
Reading Time: 3 minutesThis post was originally posted May 18, 2017, and updated on January 17, 2019. So your business has been online for a while now. You have a great-looking website, and you’re active on two or three popular social media platforms. But you’re still not getting the kind of response you’re looking for. You may be […]
Accessibility: Where Semantics and Design Converge
Reading Time: 3 minutesI was reading something on Twitter a while ago. It started off as a kind of subtweet blasting some junky code written by a company who should know better. But the comment thread eventually evolved into a micro-conversation about design vs. semantics. The question was raised: why should code be able to style a paragraph […]
Less Is More
Reading Time: 2 minutesWe live in a busy world where advertisements are constantly being shoved in our face. It is estimated that the average American is exposed to 4,000-10,000 ads per day, so how do you know if your ads are really being processed by their viewers? The short answer is: you don’t, at least not right away. […]
Plays, Efficiency, and Websites
Reading Time: 2 minutesWhen I was in high school I attended a local production of the play Cheaper by the Dozen. I was there to support my younger brother, who played the oldest of twelve children, but I was immediately captivated by the story of the parents—true-life efficiency experts Frank and Lillian Gilbreth—and their household “laboratory.” While I […]
