You need great graphic designs to help you stand out
Effective graphic design takes passionate art and merges it with thoughtful business decisions. With most forms of print and digital media, competition for attention is fiercer than ever. Due to the rapid growth of online communication, everybody is clamoring for attention. Without unique images to underpin your messaging, you have no chance of standing out.
What is ThirdSide’s graphic design process?
Every graphic designer has their own process to find inspiration. At ThirdSide, we begin by seeking to understand your ultimate goal for the finished product. Before we set pencil to paper or stylus to screen, we dive into what you want and why you want it. The answers to these questions will help us encapsulate what you’re trying to describe to your audience.
If you think your imagery could use a fresh start, we can help. Sometimes a clean slate is the best inspiration!
What message are you trying to communicate?
Are you trying to break data metrics into digestible chunks? We can create a design that won’t end up feeling cluttered. If you’re trying to set a mood, the colors and shapes we use will help elicit the right response in your viewers. Each color conveys emotion, fonts display intent, and shapes draw attention where you need it most. Good graphics are integral to your visual story.
Who is your target audience?
What kind of people are most likely to see the graphics we create? If they’re company decision-makers, we may use a different approach than if you’re speaking to customers or HR departments. If your clients are the no-nonsense type, we can take that into account for the final design.
What story do you want to tell?
Every business or organization has a story. Where you started, where you’re going, and how you intend to get there—these all form the basis of the story you need to tell. What is your main purpose? What feelings do you wish to evoke? The answers to these questions help inform our designs so that you can reach your audience and tell your story without giving anyone the wrong impression.
We’ve been in graphic design since the beginning
ThirdSide took shape in 2011. Our main goal has always been to provide great graphic design services, at a budget small- and medium-sized businesses can afford. We’ve created dozens of brand images, logos, brochures, books, publications, and websites. If you’re already established, we will carry your vibe into everything new that we create with you. But we’ll also help you brainstorm from scratch or upgrade your current look to better express the story you’re trying to tell.
have a unique idea? we can help you bring it to life.
The Importance of Identity
A well-crafted logo is the foundation of a successful marketing endeavor and can make or break your brand recognition. It takes a team of experienced artists and business professionals to understand how a logo impacts your business. A great logo can say more about your business than pages of text, but a hasty design can fall flat and leave you unremembered.
Whether you’re an established organization looking for a makeover, or a company so new you still need a name, we can help your brand stand out both in print and on the web.
Print Design Services
Our graphic design and print design services help you better communicate with your audience and maximize return. We have years of experience creating successfully memorable posters, flyers, banners, and signs. Well-designed print materials help your company put forth a professional image. Business cards and stationery can also fill this role, so they’re just as important to design with your goals in mind. We can even design packaging for your products or decals and wraps for your vehicles. Because every image matters.
Need Display or Environmental Designs?
If your business presents at trade shows, or if you sell products from a trailer, we can create a display that commands the attention of passers-by. From store signs and menus to point-of-purchase materials, we work closely with some of the best printers and signmakers in the area. By pairing with quality manufacturers and materials, we make sure your design’s physical quality matches the visual quality we strive for every day.
Newsletter and Book Design
We have designed, edited, and completed book layouts and newsletters for clients across many industries. Our work has appeared in the Chicago Public Schools, small private workshops, and churches and organizations throughout the state. We prepare print-ready versions of your materials, plus we help you select the right paper stock for the project. At ThirdSide, we maintain close relationships with local printers and printing presses to guarantee that the quality of your physical product is as good as the design itself.
