When was the last time you went past the first page of Google’s search results?
If you’re not clicking further than that, then neither are your potential customers. If your business isn’t on the first page for your chosen search terms, people looking for businesses like yours will click on someone else’s website. Comprehensive SEO services are the key to fixing this problem by getting you closer to the top of the first page.
We design every site we build to be discovered through a basic online search, but what if you need a more customized approach?
ThirdSide specializes in search engine optimization (SEO) using a mix of strategy, keyword research, on-site/off-site optimization, and content marketing. If you know what all of this means, great! If not, don’t worry about it, because that’s why we’re here. Our expertise means that we know how to get your site listed more prominently in major search engines like Google, Bing, and Yahoo.
We’re not just talking about search engine marketing.
Many firms will promise their customers a top-of-the-page listing on Google. And while it’s possible to purchase advertising in one of the top spots, the budget you need for this can climb pretty high, and it won’t have any staying power. When your ad campaign is over, so is your listing spot. Search engine optimization has long-term traction with a minimal investment over a reasonable period.
Ideal SEO focuses on placing your listing into organic search results, where the most relevant search results reside. Because users trust that the results at the top of the list are most likely to be what they’re looking for, most web users don’t venture past the first page of results.
Black Hat versus White Hat SEO
You may have heard the terms “white hat” and “black hat” SEO thrown about and wonder what they mean.
Black Hat SEO
“Black hat” SEO covers any tactic that undermines or circumvents the search algorithm to gain an unearned position on the results page. Black hat methods can include buying backlinks, spamming, using incorrect alt text, “invisible” keywords on a webpage, and other shady tactics. While these methods can yield dramatic short-term results, cheating this way will get you a smackdown from Google, and you may even be banned from search results altogether.
White Hat SEO
On the other hand, “white hat” SEO refers to legitimate ways of getting your website higher on the search engine results page (SERP). This includes gaining legitimate backlinks from other sites that reference yours, using keywords correctly in your copy, and following best practices for composing and publishing content. Using informative titles, headers, and lists in your copy helps Google rank the relevance of your web pages. Google publishes guidelines for becoming more relevant, and tactics like using suggested title and content lengths are completely legitimate ways to please the algorithm.
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Search Engine Optimization Done Right
SEO is not a one-size-fits-all strategy. As such, every SEO campaign we create is custom-built according to your needs and budget. We don’t chase algorithm fads, because while these may generate results in the short term, one small change in how Google ranks sites might undo all of our work. We create evergreen strategies that have the best chance of success no matter what the algorithm throws at us.
Our SEO campaigns start with a face-to-face meeting to discover your online goals. From there, we develop a custom plan utilizing a broad range of activities designed to fulfill those goals. Whether you need a national SEO campaign, a regional SEO campaign, or a local SEO campaign, we’ve got you covered with white-hat tactics that create lasting results.
We couple this expertise with our website development skills, because we’re a genuinely full-service SEO agency.
We Make Sure You Receive Proper SEO
When we create a search engine campaign for your site, our focus revolves around getting people to your site and generating leads for your business. We do this in several ways:
- We optimize your site’s code for size and speed.
- We make sure your listings are accurate across multiple online directories.
- We create content and perform ongoing content updates to keep your site relevant.
- Since the ultimate goal of any search engine campaign is lead generation, we provide monthly tracking data so you can watch your online investment pay off.
We Offer Validated SEO Reporting
Each month, we present you with a full report that shows all the changes in your SEO ranking for specific keywords. We usually do this as part of a face-to-face meeting with you. We don’t ask you to blindly trust our work while you wonder if anything has changed. We explain exactly what actions we took and why, and then provide you with verifiable results.
Why Choose ThirdSide for your SEO?
The most significant advantage to our SEO strategy is our unique, one-on-one approach. We want you to understand what we do and why we do it, and stay involved in the process. You’ll never get vague answers from us regarding the SEO efforts we undertake on your behalf.
We’re always available to meet with you every step along the way. We don’t limit these meetings to just email—we’ll also connect with you over the phone, via video conferencing, and even in person if that’s what it takes.