6 SEO tips to help you gain rankings

SEO tips so you can be found

Over the past few years, we have added search engine optimization (SEO) services to the list of services we provide. Like any service, providing SEO is part intuition and part experimentation. Here are some of the top SEO tips we have learned to follow based on our own experiences and lessons learned from others. Keywords [...]

email marketing connects you with your customers

If you own a business or work in sales, you are most likely familiar with targeted email marketing. It’s a great way to generate leads and retain existing customers or clients. With the vast array of email marketing solutions available, you may feel compelled to jump right in and start sending out messages. However, as [...]

Building a Strong Brand

Creating a strong brand for your business doesn’t have to mean reinventing your business identity. There are plenty of small steps you can take to strengthen your existing brand. Simple changes, such as always maintaining a unified color palette, can lead to subconsciously recognizing your business, and having an emotional response to it. For example, [...]

robot fixing computer tech support

When something goes wrong in your home, you have a good idea of who to call to fix it. You call a plumber for a clogged toilet, or a roofer for a leak in the ceiling, or an exterminator for unwanted pests. You'd never dream of asking an electrician to re-tile your shower, would you? [...]

The Little Gray Box on Your Website

red phone on gray box

There’s a little gray box that should be easy to find on your website. Actually, it doesn’t need to be gray. It can be a teal box...or a red circle...or a pink watermelon-shaped button with a word in it. But regardless of what it looks like, you need to have one. I’m referring to the [...]

How Healthy Is Your Website?

planning for a healthy website

We are a little over a month into the new year. Many of us have reflected on our personal well-being and have probably made a few goals for improvement over this next year. Just as our personal growth is important, so is our professional development and that of our businesses. And if your business is [...]

The Benefits of Social Media for Business

social media benefits business

Having a strong web presence is a must for nearly all businesses, but these days the real game-changer is social media. While you can get by with only having a website, staying active on social media can open up a whole new world of opportunities for businesses of all sizes. Whether the business is creating [...]

What Does It Really Take To Empower Women?

women business leaders

There's been a lot of attention paid recently to women in the workforce and how they're treated. From the wage gap to discrimination to various forms of harassment, it's clear that gender inequality is a pervasive and ongoing problem. As a female business owner myself, I'm proud to say that my company does not tolerate [...]

Automation: A Custom App May Be Simpler Than You Think

go high tech with a custom app

If you own or work for a small- to medium-sized business you are most likely using packaged software solutions to automate your core business functions, such as accounting, time-tracking, contact management, and activities specific to your business (such as CAD software for design). However, what are you doing to streamline non-core functions? If you are [...]

Spectre, Meltdown, and your Website

Meltdown and Spectre logos

Within the past day, you may have heard news about Spectre and Meltdown. These two hardware bugs have been exploited in nearly every modern computer. This includes your personal computer, phone, and cloud servers around the world. At ThirdSide, security is one of our top priorities. Within a few hours, the company we hired to [...]