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Communication: The Key to a Successful Website

communication with a tin can phone

It’s a massive understatement to say that the internet has revolutionized communication. From expanded reach to lightning-fast sharing, nearly every aspect of how we connect to other people has been impacted. The tools we use to build those connections have changed almost as dramatically. It’s becoming easier and easier for just about anyone to create [...]

Built for Speed

This past Sunday I visited an exhibit at the Portland Art Museum called The Shape of Speed. It was a wonderful exhibition of cars and motorcycles designed and built between 1930 and 1942. The exhibit focused on streamlining and how it was used in automotive design to evoke a feeling of speed. While many of [...]

How to Design for Your Target Audience

men and women symbols

A well-tailored brand identity can be a great addition to any business. Finding your target audience, and creating an image that appeals to them is the first step to achieving the best the perfect look. Everyone is aware of baby clothes being marketed towards either girls or boys by coloring them pink or blue, but [...]

The Hidden Benefits of Procrastinating

Are you a procrastinator? Since you are reading this you probably are, or someone you know is--and it bothers you! Procrastination is perceived by most of us today to be a character flaw. That wasn't always the case, though. The leaders and affluent class of Ancient Greece and Rome spent much of their time thinking [...]

Foo Fighters concert lighting Wrigley Field

I’m a Foo Fighters fan. A couple of weeks ago, I had the privilege of seeing them live (my second time doing so) at Wrigley Field in Chicago. As a forty-something, they were the rock band of my younger years. Dave Grohl even shouted from the stage that the true fans are the guys with [...]

vertical shot of structure inside tower at the University of Illinois, photo by Dayne Topkin

Remember the last time you went shopping for a new home? You might have liked the floors and countertops of one house in particular, but you wished the kitchen was on the other side of the dining room, or that it had one more bedroom (or one fewer!). If you’ve ever had a home custom [...]

Automation and Templates in Graphic Design

generic template based logo design

Fifteen years ago if a business wanted a nice-looking website, they would have to hire a web design agency to make it for them. While that is still a great option, there are countless services available now that do a lot of the hard work for you. However, these services leave a lot to be [...]

Keeping Pace: Does Your Website Need a Tune-Up?

race car leading race keeping pace

A few months ago I wrote about the importance of improving the agility of your company and keeping up with the rapidly changing business environment. Since your website is a reflection of your business, it is also important to make sure that it is also keeping up with the pace of the world. Even if [...]

is your outdated website stuck in the 90s like these old cassette tapes

You probably know an outdated website when you see it. What is the first thing that comes to mind if you come across one? Does it make you wonder if the business is reliable? Do you wonder if the company represented is still in business? We frequently see websites that look like they were built [...]

distracted boyfriend meme

Everyone has favorites: favorite piece of clothing, favorite restaurant, favorite movie or book, even a favorite internet browser. But did you know that your choice in browser might affect how you see the web? The fact remains that every browser has subtle differences among them, which means that you might not be viewing the internet [...]