Years ago I was a business-to-business sales rep for AT&T. As part of my job, I carried three pieces of equipment: a Blackberry, a laptop, and a keychain with a constantly changing LCD display. I quickly learned that this keychain was used for two-factor authentication. It was the key to accessing everything I needed on [...]

It’s opening day at Curtis Orchard, and they have a shiny new website to match! Just about everyone in our community knows about Curtis Orchard. Their family-owned farm is the quintessential destination every fall, for apple picking, pony rides and games for the kids, and some of the best-tasting cider and donuts around. Jason and [...]

There’s more to starting a band than writing and playing music. With the music industry constantly evolving, it’s best to create a visual brand to accompany your music. This is most often done with t-shirts and other merchandise that bands sell at their shows. Recently, I had the opportunity to help out at the First [...]

If you have heard ThirdSide's local radio ad you are familiar with the tagline, “Your website is your front door.” It’s a catchy phrase—one we’ve become known for. Your website IS the first thing your customers and clients see, but what happens if we take that analogy a few steps further? What if we compare [...]

You may not have known it at the time or you may have been acutely aware of it. But on July 29, 2007 at 6:00PM, people were ushered into Apple Stores and AT&T Stores one at a time. At that moment the ubiquitous iPhone started to find its way into every corner of the world. Statistically [...]

It’s no secret that the internet is filled to overflowing with things to read. Yes, there are cat videos, and memes, and of course lots of shopping. But there are also millions and millions of words floating around out there, just begging for someone to read them. Are people reading yours? Writing this feels just [...]

For as long as content management systems have existed, there has been this ongoing question of what kind to use. As soon as there was more than one CMS, there was debate about which one was better. These days, there are dozens of choices at your disposal, most of which can be broken down into [...]

Having a strong visual brand is something that can benefit businesses of all sizes and fields. Recently, we worked with the Tolono Public Library to redesign their logo and provide them with a brand that really captures the essence of the library. Every designer has their own unique process to achieve their end result, but [...]

When I was in high school I attended a local production of the play Cheaper by the Dozen. I was there to support my younger brother, who played the oldest of twelve children, but I was immediately captivated by the story of the parents—true-life efficiency experts Frank and Lillian Gilbreth—and their household "laboratory." While I [...]