Is It Time to Start My Own Business?

Are you thinking about starting a small business? Prior to the 1980s, starting a business was the epitome of the American Dream. It was a way for Americans, particularly the less-educated and immigrants, to rise to the middle class and hopefully beyond. But lately, it’s a dream that fewer people are chasing. Just prior to 1980, [...]

Will Changes to Net Neutrality Harm Small Business?

Being the owner of a small business comes with a unique set of challenges. Since our primary clients are mostly small business owners—and since ThirdSide is a small business—I’ve been privileged to compare notes with my peers on the issues we all face on a day-to-day basis. One of the more recent hot-button issues is [...]

Giving Thanks

pumpkin pie

It's probably safe to say that the majority of us here in the United States are thinking about Thanksgiving today. More importantly, our focus for today is on gratitude, and the art of giving thanks. Being thankful is about more than just feasting on turkey once a year. Actively focusing on gratitude can provide some [...]

Less Is More

We live in a busy world where advertisements are constantly being shoved in our face. It is estimated that the average American is exposed to 4,000-10,000 ads per day, so how do you know if your ads are really being processed by their viewers? The short answer is: you don’t, at least not right away. [...]

Shop Small November 25th!

Shop Local on Small Business Saturday

Small Business Saturday is November 25th this year (two days after Thanksgiving). Have you made plans to shop at your local small businesses that day and throughout the holiday season? And if you are the owner of a local small business, have you ordered your Shop Small® Kit yet? If not, you'll need to hurry, [...]

Open Source vs Proprietary CMS

making the right CMS choice

Recently we’ve been hearing from our clients about companies like Hibu and other web developers offering websites built on proprietary content management systems (CMSs). We’ve received quite a few questions about which CMS is best and why we build on WordPress. This post will help explain some of those differences. CMS stands for Content Management [...]

What’s the Story? And Why Should You Care?

reading a book by a fireplace

Let me ask you a question: what's your favorite restaurant? And I mean your very favorite--not the one you like this week, but the one that's the most special to you. Picture it in your mind. Think about the last time you were there. Think about what makes it special. My very favorite restaurant is [...]

Branding Spotlight: McKinley Foundation

It isn’t everyday that I am able to work with clients that I have a previous connection to, but lately it’s been happening more than I expected. When I was in high school, I played drums in a band with my friends. Nearly every weekend I would make my way to the basement of the [...]

Happy Birthday Dear Customer…

email gift

Today is my birthday, and as many others have grown accustomed to doing, I will be going through my email inbox to check what birthday perks await me. After all, I've joined a number of loyalty programs for my favorite stores and restaurants over the years. As you might expect, most of these messages with [...]

The Color of a Brand

Much has been said about the role of color in the design of a brand. At just about any meeting where a client is talking about a new logo or branding concept, you’ll hear statements like, “Red grabs attention,” or, “Blue creates a sense of security.” There’s quite a bit of truth to statements like [...]