The Champaign Center Partnership came to us with a need for a brand that unified three large areas of the community. In particular, they wanted to clarify their message that their work wasn’t restricted to just one area of town.
Using high-recognition visual elements to represent each location, we implemented a color scheme of three relevant and complementary colors. This color scheme also allows targeted marketing pieces to clearly highlight any of the three locations. The same visual theming was also used in various maps around town for enhanced visual highlighting.
