Champaign, Illinois boasts a flourishing community of aspiring filmmakers. As the community grew, Champaign Movie Makers recognized the need for new branding that reflects the vibe of their organization.
The concept for their new logo is reminiscent of the art deco style, reflecting the heyday of some of the genre’s most notable moviemakers. The “CMM” abbreviation — the shorthand by which they frequently refer to themselves — becomes almost personified in a design meant to evoke the image of the coveted Oscar award statuette.