First State Bank needed to take their marketing message on the road — specifically in the form of billboards. They had a well-established brand and overall style; they just needed help taking their print design to the next level.
Much of what we did for First State Bank centered around massaging their actual text content. After all, drivers don’t read billboards the same way they would a pamphlet. So we helped distill their message down to the essential components in one instance, but fleshed out a much more robust format in others.