MACC Capital Holdings was in need of a new branding strategy. They wanted one visual concept that could be applied to multiple related businesses. We created a logo concept that reflected the “Mid-America” brand, while also giving a nod to the builders and tradesmen who most utilized their services.
This visual theme was carried out not only on the website but also on stationery and gift items. The uniqueness of their logo makes them easy to recognize at a glance, in a variety of settings.