Why is the right website design so important?
A website is the most influential marketing tool you can have. If you run a business—large or small—or any other kind of organization, you need a website. Your ads, brochures, and even business cards will all lead people to your online presence. If you do everything else perfectly, but your site fails to perform, your success will suffer.
A great website design can drive customers to your business. In contrast, a poor design or hard-to-navigate menus can send people away. Your website is your front door—don’t add the digital equivalent of a flight of stairs and a deadbolt when you want people to step in and say hello.
Put yourself in your customer’s shoes.
When you want to learn about a company, product, or service, where do you go? Most people start with their favorite browser and a simple keyword search. The first results on the search engine results page (SERP) determine what you look at first. People rarely click beyond the first page, so staying high in the search results for your most relevant keywords is essential.
Good websites answer people’s most pressing questions.
Does the company look trustworthy?
Foreign scams have become so common that people often view poor grammar and spelling mistakes as a big red flag. Don’t let a hastily-written page give people the impression that your website isn’t legitimate or that it poses a security risk.
Does this brand pay attention to detail?
If you can’t even spell correctly, people may doubt that you’ll get their order right. Though this may seem superficial, attention to detail is a critical part of customer service, and people know it. Get the small things right, and the rest will follow.
How does this business help visitors find what they’re looking for?
Is your menu a jumbled mess? Site visitors will most likely seek out someone else to answer their questions. Are your pages appropriately titled and easy to find? If not, your potential customer will probably go back to the search results page and choose someone else’s site.
Does the website help me figure out what this company is like?
What are your brand values? The images you use and the color scheme you choose say a lot about you as a brand. What you highlight on the front page reveals your priorities. Are you focused on selling things or helping your visitors solve their problems? The right website design answers these questions and does so without leaving doubts.
Choose ThirdSide for reliable, professional website design
We’ve been building websites since 1998. In that time, we’ve developed and refined a process that helps web design projects move forward smoothly—on time and within budget. Whether building a new website or simply updating an old one, we bring experience to the table that’s second to none.
While we’ve worked with some large and well-known companies, our first love is small- to medium-sized organizations. Large or small, we always do what it takes to provide you with a great website.
need a website, but find it’s too much to manage alone?
What’s Search Engine Optimization? (SEO)
The strategy for getting higher in the search results and staying there is known as search engine optimization (SEO), and it’s the crucial underpinning of a successful website. So how do you maximize SEO?
By having well-written pages, informative content, and proper formatting. Use a good site design that’s easy to read and navigate. Become a place where curious searchers stay, instead of leaving after seeing that the page they clicked on didn’t answer their questions.
There’s a lot more to say about SEO, but that’s the heart of it. We include basic SEO with every website, so your customers can easily find your online front door. If you’re interested in a custom SEO approach, you can learn more by clicking here.
Design vs Development? We Do Both!
Having a beautiful website doesn’t matter if your visitors have a sub-par user experience. We founded our company with the firm belief that design and development go hand-in-hand. At ThirdSide, we begin every project with a great design so your brand’s online home will always look its best.
Behind every site lies its code, which helps define usability via page loading speeds and other back-end development features. We build every website on WordPress, taking advantage of the strongest, most well-known platform as a base for all our projects. We make sure you stay focused on your business while we manage the nitty-gritty aspects of web design and technology.
Development and design are part of the same package when working with ThirdSide.
Why You Need Mobile-Responsive Web Design
These days, people use mobile phones and tablets more often than computers when searching the Internet. Unfortunately, many websites still aren’t optimized for mobile visitors. When pages load improperly or are impossible to navigate, customers turn away.
Mobile users appreciate businesses whose websites keep their needs in mind. Have you gone to your own website on your smartphone? If you’re having a poor user experience, so are your customers. If your site doesn’t dynamically adapt to the user’s device, you’re driving away far too many visitors. Let ThirdSide spruce up your site so that users have the best possible experience, no matter what device they use!
Custom Solutions for E-Commerce
Online selling is more commonplace than ever. Whether you run a blog with a page or two of merch or you’re a full-blown e-commerce store running your own platform, sales functionality is a must.
Perhaps you want to offer your customers the ability to make reservations or appointments. Maybe you’d like to offer a downloadable e-book, PDF guide, or digital art.
If you’re not sure how to pair functionality with aesthetics, ThirdSide has your back. Whether you want database integration, inventory management capabilities, a simple checkout process, or all of the above, we can do that.
