Reading Time: 2 minutes I really enjoy advertising and marketing. Friends and family get annoyed watching television with me; I almost never fast forward through the commercials. When I open a magazine, I look at the ads before I read the articles. And don’t even get me started about the Super Bowl! I have no idea who won (or […]
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One key element is missing from most small business websites
Reading Time: 2 minutes I came across an interesting study this morning. Like many small businesses, we’re always focused on finding new customers and clients. Because of this, I’ve been reviewing ThirdSide’s marketing plan for 2014. It’s actually a fun process for me since I have a background in marketing. Hearing a radio commercial or seeing a print ad […]
The Never-Ending Cocktail Party
Reading Time: 3 minutes I’ve spent a lot of time this week getting some of my clients up to speed regarding social media—how to use it, how not to use it, what you’re supposed to get out of it, etc. Years ago, the prevailing (if naive) opinion was that if you just built a great website, people would find […]
Case Study: BrownWoods & Associates
Reading Time: 2 minutes One of the first things we do when we’re contacted by a new client is get to know their business. We want to understand every aspect of what they have to offer. The first step in that process is to take a look at their current website, if one exists. With BrownWoods & Associates, we […]
Are You Hosting Malware?
Reading Time: < 1 minute The dark side of the web isn’t the only place to pick up dangerous malware and viruses. In fact, adult websites have actually become some of the safest sites to visit from a technology standpoint. Surprisingly, recent findings have shown that the majority of hazards come from the websites you’d least expect: simple blogs, personal […]
You CAN Take It With You
Reading Time: 2 minutes It’s no secret, or at least it shouldn’t be, that mobile devices are everywhere. Mobile phones, tablet computers, and even e-book readers help deliver web content to readers anytime, anywhere. I remember how ecstatic I was to get my first laptop, because I was OFFICIALLY MOBILE. Now, I weigh the benefits of taking my laptop […]
