Reading Time: 2 minutes A few months ago I wrote about the basic fundamentals of email marketing. I’d like to return to that topic today to discuss drip campaigns. What is a drip campaign, you ask? A drip campaign is a strategy for sending out automated email messages based on a timeline or specific actions. A drip campaign can […]
Coffee and Conversation…Or Work?
Reading Time: 3 minutes The other day while my oldest daughter and I were sitting in one of our local Starbucks cafes she commented about how weird it was to see people working or studying at the tables. She went on to explain that she never saw people working in the cafes in Europe while she was there; instead […]
The Hidden Benefits of Procrastinating
Reading Time: 3 minutes Are you a procrastinator? Since you are reading this you probably are, or someone you know is–and it bothers you! Procrastination is perceived by most of us today to be a character flaw. That wasn’t always the case, though. The leaders and affluent class of Ancient Greece and Rome spent much of their time thinking […]
Keeping Pace: Does Your Website Need a Tune-Up?
Reading Time: 3 minutes A few months ago I wrote about the importance of improving the agility of your company and keeping up with the rapidly changing business environment. Since your website is a reflection of your business, it is also important to make sure that it is also keeping up with the pace of the world. Even if […]
Project Spotlight: Designing for Growth
Reading Time: 2 minutes Prior to joining ThirdSide two years ago, my career was in structural engineering and construction management. During that time I was involved with several projects where the Clients predicted that they would outgrow their new building in just a few years, so we incorporated that possibility into the design. Sometimes the structure would need to […]
How to Increase Your Productivity: Know Your Mode
Reading Time: 4 minutes There are countless methods, books, and applications out there dedicated to helping you improve your productivity. There are list makers, timers, focus helpers, and even games to motivate you to develop good work habits. Just type “productivity” into your preferred application store, and the list goes on seemingly forever. But what really helps? I have […]
