Reading Time: 2 minutes Humans are bombarded everyday by a vast array of choices they must make. Which way should I drive to work? What brand of pasta sauce should I get? What outfit should I wear? These are often routine choices that we barely even think about, but something must have influenced those decisions the first time around. […]
Designing For Our Anxious Minds: Why Placebo Buttons are Good Practice
Reading Time: 3 minutes Modern life is hectic. Everyone is in a hurry, and expects instant results whenever possible. This, along with many other things, has led to an increase in anxious behavior among people. Placebo buttons are often used to combat these anxious feelings before they begin. The most well-known example of a placebo button is the “close […]
What Does Mobile-First Web Design Mean?
Reading Time: 3 minutes If you have a website or want a new website, it is important to know what mobile-first web design is and what it means for you. Over the past few years, Google’s search index has been favoring sites that have a mobile-friendly version. Since mobile phones have become the primary way people access the internet, […]
Losing Personality: Are Logo Design Trends Making Brands Less Unique?
Reading Time: 3 minutes Have you noticed any of your favorite companies rebranding themselves in recent years, only to have their “new” look appear to be the same as everyone else? Over the past decade, the ideas of minimalism and simplification have surged in popularity. This has resulted in many brilliantly simple logos, but it has also been the […]
Are Stock Photos A Good Thing?
Reading Time: 3 minutes In a perfect design world, we would have access to custom images for every project. But the reality is that time and budget constraints can prevent this from happening. When we run into those types of limitations, we often turn to stock photos. As a professional design firm, we have to be careful about what […]
A meatball and a worm: The history of the NASA logo
Reading Time: 4 minutes Like many people my age, I grew up being fascinated by space. Having been born in the early 1970s, the memory of the moon landing was something that was still recent history. The excitement surrounding it was still felt throughout the United States, but the feeling was even stronger in my home state of Florida. […]