Reading Time: 3 minutes Are you thinking about starting a small business? Prior to the 1980s, starting a business was the epitome of the American Dream. It was a way for Americans, particularly the less-educated and immigrants, to rise to the middle class and hopefully beyond. But lately, it’s a dream that fewer people are chasing. Just prior to 1980, […]
Shop Small November 25th!
Reading Time: 2 minutes Small Business Saturday is November 25th this year (two days after Thanksgiving). Have you made plans to shop at your local small businesses that day and throughout the holiday season? And if you are the owner of a local small business, have you ordered your Shop Small® Kit yet? If not, you’ll need to hurry, […]
Happy Birthday Dear Customer…
Reading Time: 2 minutes Today is my birthday, and as many others have grown accustomed to doing, I will be going through my email inbox to check what birthday perks await me. After all, I’ve joined a number of loyalty programs for my favorite stores and restaurants over the years. As you might expect, most of these messages with […]
Don’t Throw Out the Pens and Paper Just Yet
Reading Time: 3 minutes As I mentioned in a previous post, I am a more-than-avid fan of technology and productivity. I was an early adopter of the digital organizer and later the smartphone. (Remember the Palm Treo? Yeah, I had one.) I was writing macros and developing mini databases back in the 1990’s when I first discovered Microsoft Excel […]
A Trip Down ThirdSide’s Memory Lane
Reading Time: 3 minutes I recently came across an article on Entrepreneur.com listing five ways to attract visitors to your website. As I was reading each item on the list I kept thinking that I had read these ideas before. Well, it turns out that I had. Previous ThirdSide blog posts have touched on each of the concepts presented […]
Why Your Website Is More Like Your House
Reading Time: 2 minutes If you have heard ThirdSide’s local radio ad you are familiar with the tagline, “Your website is your front door.” It’s a catchy phrase—one we’ve become known for. Your website IS the first thing your customers and clients see, but what happens if we take that analogy a few steps further? What if we compare […]
