Reading Time: 3 minutesA few months ago, one of our clients forwarded an email to me. Their attorney had come across an article about a large corporation that was being sued because their website was unusable by a person with a visual impairment. Our client wanted to know if the site we had built for them was ADA […]
Writing
Accessibility: Where Semantics and Design Converge
Reading Time: 3 minutesI was reading something on Twitter a while ago. It started off as a kind of subtweet blasting some junky code written by a company who should know better. But the comment thread eventually evolved into a micro-conversation about design vs. semantics. The question was raised: why should code be able to style a paragraph […]
Creating SEO Content That Gets Rankings
Reading Time: 5 minutesCongratulations! You’ve made the decision to take your business to the web. Maybe you’ve used a DIY website builder, or maybe you’ve hired a professional web developer like ThirdSide. Whichever path you’ve chosen, good SEO content should be the one thing you focus on if you want your site to rank well with search engines. […]
Communication: The Key to a Successful Website
Reading Time: 4 minutesIt’s a massive understatement to say that the internet has revolutionized communication. From expanded reach to lightning-fast sharing, nearly every aspect of how we connect to other people has been impacted. The tools we use to build those connections have changed almost as dramatically. It’s becoming easier and easier for just about anyone to create […]
Serving Your Audience: How Fresh is Your Content?
Reading Time: 4 minutesIf you’re new to the blogging game, you may be spending your time filling your queue with content, establishing or adjusting your posting schedule, and tracking all that new engagement. But what if your website has been around a while? Is your content still serving you? Is it still relevant to your audience? And if […]
What’s the Story? And Why Should You Care?
Reading Time: 4 minutesLet me ask you a question: what’s your favorite restaurant? And I mean your very favorite–not the one you like this week, but the one that’s the most special to you. Picture it in your mind. Think about the last time you were there. Think about what makes it special. My very favorite restaurant is […]
