Reading Time: 3 minutes What is the definition of a logo? A logo is a design that stands for a company, product, person, or idea. This definition implies that the shape of the mark doesn’t matter…Its impact is fully dependent on how the logo is marketed and recognized. I was reminded of this fact this past weekend when I […]
What’s the Story? And Why Should You Care?
Reading Time: 4 minutes Let me ask you a question: what’s your favorite restaurant? And I mean your very favorite–not the one you like this week, but the one that’s the most special to you. Picture it in your mind. Think about the last time you were there. Think about what makes it special. My very favorite restaurant is […]