Reading Time: 4 minutes It’s no secret that having an email list is important; we’ve discussed it here on the blog a few times. Having the email addresses of your customers, clients, or readers saved in an organized list will allow you to more easily keep in touch with them. However, there is another benefit to having an email […]
Gmail is Still Growing
Reading Time: 3 minutes It was a blink-and-you-miss-it moment, and unless you happen to lurk in the tech corners of the internet you may have missed it altogether. But it’s very possible your email address had a birthday this week. Fifteen years ago, on April 1, 2004, Gmail was born and has quickly become the top choice for email. […]
Options for Email Marketing
Reading Time: 4 minutes We’ve talked a number of times about the importance of email marketing when it comes to staying connected with your customers. Your website of course is the most important part of your online presence, and social media definitely helps you reach new people. But once you’ve made that connection, the best way to maintain a […]
Getting Heard in a Crowd: The Importance of an Email List
Reading Time: 3 minutes This post was originally posted May 18, 2017, and updated on January 17, 2019. So your business has been online for a while now. You have a great-looking website, and you’re active on two or three popular social media platforms. But you’re still not getting the kind of response you’re looking for. You may be […]
What Does the New Year Hold For You?
Reading Time: 3 minutes This post was originally published on December 28, 2017 and updated on December 27, 2018. We’re barreling full-tilt toward the end of another year, and while that might make most people pause and reflect on the year in the review, I’m already thinking about next year! This is the time of year that gives me […]
Good to the Last Drip
Reading Time: 2 minutes A few months ago I wrote about the basic fundamentals of email marketing. I’d like to return to that topic today to discuss drip campaigns. What is a drip campaign, you ask? A drip campaign is a strategy for sending out automated email messages based on a timeline or specific actions. A drip campaign can […]
