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ThirdSide Inc.

ThirdSide Inc.

Web Design & Graphic Design - Champaign, IL / Portland, OR

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How Much Does Design Influence Your Everyday Decisions?

December 5, 2019 by Pat Bright

person choosing between two paths

Reading Time: 2 minutes Humans are bombarded everyday by a vast array of choices they must make. Which way should I drive to work? What brand of pasta sauce should I get? What outfit should I wear? These are often routine choices that we barely even think about, but something must have influenced those decisions the first time around. […]

Filed Under: Blog, Design Tagged With: advertising, brand recognition, branding, communication, purpose

Losing Personality: Are Logo Design Trends Making Brands Less Unique?

September 5, 2019 by Pat Bright

new and old logos for Google, Airbnb, and Spotify

Reading Time: 3 minutes Have you noticed any of your favorite companies rebranding themselves in recent years, only to have their “new” look appear to be the same as everyone else? Over the past decade, the ideas of minimalism and simplification have surged in popularity. This has resulted in many brilliantly simple logos, but it has also been the […]

Filed Under: Blog, Design Tagged With: advertising, brand recognition, branding, logo, marketing

Is It Time to Stop Boosting Your Facebook Posts?

July 11, 2019 by Jen Watson

laptop displaying Facebook ads screen

Reading Time: 2 minutes Most business owners and social media/marketing directors know that getting traction on your Facebook posts has gotten more and more difficult as Facebook has changed their News Feed algorithm. Changes rolled out this spring emphasize post engagement and personal connections. With a potential organic reach of 2% or less of a business’ followers, achieving enough […]

Filed Under: Blog, Marketing, Social Media Tagged With: Ads Manager, advertising, audience, boost, Facebook, marketing, small business

Once You Pop, Can You Stop? The Facts about Pop-Ups

July 4, 2019 by Lisa Cerezo

photo of empty balloons with text that reads click me for something amazing

Reading Time: 5 minutes I love building websites. It’s kind of my way of molding at least part of the internet to match my personal preferences as a user. But every so often I get a request from a client that directly conflicts with how I like to enjoy my time on the internet. In those cases, I will […]

Filed Under: Blog, Design, Marketing, Mobile, Web Development Tagged With: advertising, audience, communication, pop-ups, purpose, user experience

Google Local Services Ads – What You Need to Know

May 2, 2019 by Jen Watson

Google Local Ads Search

Reading Time: 6 minutes What’s new and exciting with Google? Local Services Ads! Google has decided to get into the professional resources directory business, and this is great news for businesses and business owners in the categories for which this service is available. Starting as primarily home services, these ads are meant to appeal to the need-it-now consumer. What […]

Filed Under: Blog, Guest Post, Marketing Tagged With: advertising, business, google

How To Build A Perfect Website (or At Least Come Close)

February 21, 2019 by Jason Cerezo

shelves full of rubber ducks

Reading Time: 3 minutes Website design is a tricky business to be in. I speak from experience. Since 2011, we have been helping business owners, marketing managers, executive directors, and more build incredible websites. The one thing nearly everybody wants for us to do is to create a website that is perfect. But you know what? A “perfect” website […]

Filed Under: Blog, Design, Marketing, SEO, Web Development Tagged With: advertising, business, content, social media

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ThirdSide

301 N Neil St, Ste 330
Champaign, IL 61820

217-693-3919

830 NE Holladay St
Portland, OR 97232

503-290-1098

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