Reading Time: 2 minutesHumans are bombarded everyday by a vast array of choices they must make. Which way should I drive to work? What brand of pasta sauce should I get? What outfit should I wear? These are often routine choices that we barely even think about, but something must have influenced those decisions the first time around. […]
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Losing Personality: Are Logo Design Trends Making Brands Less Unique?
Reading Time: 3 minutesHave you noticed any of your favorite companies rebranding themselves in recent years, only to have their “new” look appear to be the same as everyone else? Over the past decade, the ideas of minimalism and simplification have surged in popularity. This has resulted in many brilliantly simple logos, but it has also been the […]
Is It Time to Stop Boosting Your Facebook Posts?
Reading Time: 2 minutesMost business owners and social media/marketing directors know that getting traction on your Facebook posts has gotten more and more difficult as Facebook has changed their News Feed algorithm. Changes rolled out this spring emphasize post engagement and personal connections. With a potential organic reach of 2% or less of a business’ followers, achieving enough […]
Once You Pop, Can You Stop? The Facts about Pop-Ups
Reading Time: 5 minutesI love building websites. It’s kind of my way of molding at least part of the internet to match my personal preferences as a user. But every so often I get a request from a client that directly conflicts with how I like to enjoy my time on the internet. In those cases, I will […]
Google Local Services Ads – What You Need to Know
Reading Time: 6 minutesWhat’s new and exciting with Google? Local Services Ads! Google has decided to get into the professional resources directory business, and this is great news for businesses and business owners in the categories for which this service is available. Starting as primarily home services, these ads are meant to appeal to the need-it-now consumer. What […]
How To Build A Perfect Website (or At Least Come Close)
Reading Time: 3 minutesWebsite design is a tricky business to be in. I speak from experience. Since 2011, we have been helping business owners, marketing managers, executive directors, and more build incredible websites. The one thing nearly everybody wants for us to do is to create a website that is perfect. But you know what? A “perfect” website […]
