Reading Time: 3 minutesMarketing strategies are always changing. This is mostly because people don’t like being advertised to, so companies have to constantly try new marketing ideas to be successful. A website is no different. Left unchanged, even the best websites from 10 years ago fail to serve their function to their full potential. In 2019, successful websites […]
social media
How an Email List Can Help Your Website’s Search Engine Ranking
Reading Time: 4 minutesIt’s no secret that having an email list is important; we’ve discussed it here on the blog a few times. Having the email addresses of your customers, clients, or readers saved in an organized list will allow you to more easily keep in touch with them. However, there is another benefit to having an email […]
How To Build A Perfect Website (or At Least Come Close)
Reading Time: 3 minutesWebsite design is a tricky business to be in. I speak from experience. Since 2011, we have been helping business owners, marketing managers, executive directors, and more build incredible websites. The one thing nearly everybody wants for us to do is to create a website that is perfect. But you know what? A “perfect” website […]
Options for Email Marketing
Reading Time: 4 minutesWe’ve talked a number of times about the importance of email marketing when it comes to staying connected with your customers. Your website of course is the most important part of your online presence, and social media definitely helps you reach new people. But once you’ve made that connection, the best way to maintain a […]
What is Social Media Marketing?
Reading Time: 4 minutesIt seems like everybody is talking about social media marketing as part of their marketing plan. Most business owners have heard that having a solid social media presence—aimed at your target market—is a modern requirement. We’ve heard about Facebook ads, brand awareness, organic reach, and countless other buzzwords. But what does it all really mean? […]
Getting Heard in a Crowd: The Importance of an Email List
Reading Time: 3 minutesThis post was originally posted May 18, 2017, and updated on January 17, 2019. So your business has been online for a while now. You have a great-looking website, and you’re active on two or three popular social media platforms. But you’re still not getting the kind of response you’re looking for. You may be […]
