Reading Time: 2 minutes Most business owners and social media/marketing directors know that getting traction on your Facebook posts has gotten more and more difficult as Facebook has changed their News Feed algorithm. Changes rolled out this spring emphasize post engagement and personal connections. With a potential organic reach of 2% or less of a business’ followers, achieving enough […]
Facebook and Your Business: What Have They Done For Me Lately?
Reading Time: 2 minutes Last Thursday, Facebook suffered its largest outage in history. According to BBC News, Facebook was unavailable around the world for almost 14 hours. With it, Instagram, Messenger, and WhatsApp went down as well. While many of us suffered through the outage by making jokes about how we’ll have to actually talk to people, many businesses […]
What is Social Media Marketing?
Reading Time: 4 minutes It seems like everybody is talking about social media marketing as part of their marketing plan. Most business owners have heard that having a solid social media presence—aimed at your target market—is a modern requirement. We’ve heard about Facebook ads, brand awareness, organic reach, and countless other buzzwords. But what does it all really mean? […]
Getting Heard in a Crowd: The Importance of an Email List
Reading Time: 3 minutes This post was originally posted May 18, 2017, and updated on January 17, 2019. So your business has been online for a while now. You have a great-looking website, and you’re active on two or three popular social media platforms. But you’re still not getting the kind of response you’re looking for. You may be […]
What Does the New Year Hold For You?
Reading Time: 3 minutes This post was originally published on December 28, 2017 and updated on December 27, 2018. We’re barreling full-tilt toward the end of another year, and while that might make most people pause and reflect on the year in the review, I’m already thinking about next year! This is the time of year that gives me […]
How to Properly Utilize Social Media Cover and Event Photos
Reading Time: 3 minutes Social media has become an essential part of everyday life for the majority of people in this country. And many businesses are taking full advantage of the easy method for instantly reaching large audiences. However, utilizing photos, especially cover photos, can become a huge challenge. As a business, it is tempting to use cover photos […]