Reading Time: 3 minutes Since a solid website is the cornerstone of any successful business, we are often contacted by potential business owners before a business plan is even started. Being brought on as early-stage business consultants is an honor we’ve grown to appreciate, and it’s a responsibility we take very seriously. One of the most frequent questions we […]
Every Blog Post We Have Ever Written
Wow! You actually clicked that link. Nobody really thought you would, but now that you're here, here is every blog post we have ever written. You might want to pour some coffee.
How I quit being too clever
Reading Time: 3 minutes A few months ago, a friend and I were discussing business images. Since visual branding is a big part of what we do, the question naturally gravitated to ThirdSide’s own image and logo. She asked me for a business card and pointed to the logo symbol next to the ThirdSide name. “What is this?” she […]
Mini-stories
Reading Time: 2 minutes I really enjoy advertising and marketing. Friends and family get annoyed watching television with me; I almost never fast forward through the commercials. When I open a magazine, I look at the ads before I read the articles. And don’t even get me started about the Super Bowl! I have no idea who won (or […]
One key element is missing from most small business websites
Reading Time: 2 minutes I came across an interesting study this morning. Like many small businesses, we’re always focused on finding new customers and clients. Because of this, I’ve been reviewing ThirdSide’s marketing plan for 2014. It’s actually a fun process for me since I have a background in marketing. Hearing a radio commercial or seeing a print ad […]
The Never-Ending Cocktail Party
Reading Time: 3 minutes I’ve spent a lot of time this week getting some of my clients up to speed regarding social media—how to use it, how not to use it, what you’re supposed to get out of it, etc. Years ago, the prevailing (if naive) opinion was that if you just built a great website, people would find […]
Case Study: BrownWoods & Associates
Reading Time: 2 minutes One of the first things we do when we’re contacted by a new client is get to know their business. We want to understand every aspect of what they have to offer. The first step in that process is to take a look at their current website, if one exists. With BrownWoods & Associates, we […]
