Reading Time: 4 minutes It’s a massive understatement to say that the internet has revolutionized communication. From expanded reach to lightning-fast sharing, nearly every aspect of how we connect to other people has been impacted. The tools we use to build those connections have changed almost as dramatically. It’s becoming easier and easier for just about anyone to create […]
Blog
Built for Speed
Reading Time: 3 minutes This past Sunday I visited an exhibit at the Portland Art Museum called The Shape of Speed. It was a wonderful exhibition of cars and motorcycles designed and built between 1930 and 1942. The exhibit focused on streamlining and how it was used in automotive design to evoke a feeling of speed. While many of […]
How to Design for Your Target Audience
Reading Time: 3 minutes A well-tailored brand identity can be a great addition to any business. Finding your target audience, and creating an image that appeals to them is the first step to achieving the best the perfect look. Everyone is aware of baby clothes being marketed towards either girls or boys by coloring them pink or blue, but […]
The Hidden Benefits of Procrastinating
Reading Time: 3 minutes Are you a procrastinator? Since you are reading this you probably are, or someone you know is–and it bothers you! Procrastination is perceived by most of us today to be a character flaw. That wasn’t always the case, though. The leaders and affluent class of Ancient Greece and Rome spent much of their time thinking […]
The Foo Fighters Logo: Showing What a Malleable Logo Design Can Do
Reading Time: 3 minutes I’m a Foo Fighters fan. A couple of weeks ago, I had the privilege of seeing them live (my second time doing so) at Wrigley Field in Chicago. As a forty-something, they were the rock band of my younger years. Dave Grohl even shouted from the stage that the true fans are the guys with […]
WordPress Frameworks: Taking Customization to the Next Level
Reading Time: 2 minutes Remember the last time you went shopping for a new home? You might have liked the floors and countertops of one house in particular, but you wished the kitchen was on the other side of the dining room, or that it had one more bedroom (or one fewer!). If you’ve ever had a home custom […]
