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Pat Bright

Ways to Improve Your Business While Social Distancing

March 25, 2020 by Pat Bright

business person working from home

Reading Time: 3 minutes It can be hard to stay productive in the middle of a pandemic. But there are things you can do to help improve your business while social distancing.

Filed Under: Blog, Community Tagged With: blog, business, communication, content, message, photography, remote working, small business, social distancing, stock photography

How Much Does Design Influence Your Everyday Decisions?

December 5, 2019 by Pat Bright

person choosing between two paths

Reading Time: 2 minutes Humans are bombarded everyday by a vast array of choices they must make. Which way should I drive to work? What brand of pasta sauce should I get? What outfit should I wear? These are often routine choices that we barely even think about, but something must have influenced those decisions the first time around. […]

Filed Under: Blog, Design Tagged With: advertising, brand recognition, branding, communication, purpose

Designing For Our Anxious Minds: Why Placebo Buttons are Good Practice

October 3, 2019 by Pat Bright

placebo button at a crosswalk

Reading Time: 3 minutes Modern life is hectic. Everyone is in a hurry, and expects instant results whenever possible. This, along with many other things, has led to an increase in anxious behavior among people. Placebo buttons are often used to combat these anxious feelings before they begin. The most well-known example of a placebo button is the “close […]

Filed Under: Blog, Design Tagged With: elevator, online ads, placebo button, thermostat

Losing Personality: Are Logo Design Trends Making Brands Less Unique?

September 5, 2019 by Pat Bright

new and old logos for Google, Airbnb, and Spotify

Reading Time: 3 minutes Have you noticed any of your favorite companies rebranding themselves in recent years, only to have their “new” look appear to be the same as everyone else? Over the past decade, the ideas of minimalism and simplification have surged in popularity. This has resulted in many brilliantly simple logos, but it has also been the […]

Filed Under: Blog, Design Tagged With: advertising, brand recognition, branding, logo, marketing

Print vs. Digital: Choosing the Right Method for Your Message

August 8, 2019 by Pat Bright

woman looking through print marketing

Reading Time: 2 minutes Every year our technological advancements seem to progress more and more, and with this comes more possibilities for digital marketing. Digital ads allow for instant exposure anywhere on the planet, so what is it about physical printed materials that keep them around? They take time to produce, are expensive to distribute, and don’t allow for […]

Filed Under: Blog, Marketing

Easy Tips for More Engaging Photography

June 13, 2019 by Pat Bright

Reading Time: 3 minutes An engaging photograph will likely grab your attention, and entice you to read whatever message it’s paired with. However, a lackluster photo can make even the most exciting of subjects appear underwhelming. It’s no wonder that popular brands all have amazing photography, but what does it really take to make a photograph look appealing? With […]

Filed Under: Blog, Design Tagged With: color palette, flat lay, iphone photography, perspective, photography

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ThirdSide

301 N Neil St, Ste 330
Champaign, IL 61820

217-693-3919

830 NE Holladay St
Portland, OR 97232

503-290-1098

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