Reading Time: 3 minutes When creating a printed marketing piece, people often feel compelled to stuff it full of information. More content is better! After all, you’re sending this piece directly to a targeted audience. Don’t you want to tell them absolutely everything about you? Not necessarily. Finding the perfect amount of content can be a huge challenge. While […]
Design
Designing on a Budget
Reading Time: 3 minutes Not every great design needs to cost an arm and a leg. In fact, some of my favorite pieces I’ve designed have been the most budget friendly. So what are some of the best ways to get a quality design without breaking the bank? Printing costs and design time are the two biggest areas that […]
Built for Speed
Reading Time: 3 minutes This past Sunday I visited an exhibit at the Portland Art Museum called The Shape of Speed. It was a wonderful exhibition of cars and motorcycles designed and built between 1930 and 1942. The exhibit focused on streamlining and how it was used in automotive design to evoke a feeling of speed. While many of […]
How to Design for Your Target Audience
Reading Time: 3 minutes A well-tailored brand identity can be a great addition to any business. Finding your target audience, and creating an image that appeals to them is the first step to achieving the best the perfect look. Everyone is aware of baby clothes being marketed towards either girls or boys by coloring them pink or blue, but […]
The Foo Fighters Logo: Showing What a Malleable Logo Design Can Do
Reading Time: 3 minutes I’m a Foo Fighters fan. A couple of weeks ago, I had the privilege of seeing them live (my second time doing so) at Wrigley Field in Chicago. As a forty-something, they were the rock band of my younger years. Dave Grohl even shouted from the stage that the true fans are the guys with […]
WordPress Frameworks: Taking Customization to the Next Level
Reading Time: 2 minutes Remember the last time you went shopping for a new home? You might have liked the floors and countertops of one house in particular, but you wished the kitchen was on the other side of the dining room, or that it had one more bedroom (or one fewer!). If you’ve ever had a home custom […]
