Reading Time: 3 minutes Have you noticed any of your favorite companies rebranding themselves in recent years, only to have their “new” look appear to be the same as everyone else? Over the past decade, the ideas of minimalism and simplification have surged in popularity. This has resulted in many brilliantly simple logos, but it has also been the […]
Customer Loyalty Programs: Making Them Work For Your Business
Reading Time: 3 minutes Customer loyalty programs. As consumers, each of us probably belongs to at least a few of them. Afterall, who would turn away the opportunity to save a little money on routine purchases? Many of the giant retailers and restaurants have them–Kohl’s, CVS, AMC Theaters, Starbuck’s, and McDonald’s–to name just a few. But what about your […]
Is It Time to Stop Boosting Your Facebook Posts?
Reading Time: 2 minutes Most business owners and social media/marketing directors know that getting traction on your Facebook posts has gotten more and more difficult as Facebook has changed their News Feed algorithm. Changes rolled out this spring emphasize post engagement and personal connections. With a potential organic reach of 2% or less of a business’ followers, achieving enough […]
Selecting a CRM System
Reading Time: 3 minutes Most businesses these days are familiar with email marketing solutions (Mailchimp, Constant Contact, and others) and even perhaps with how to segment your clients/customers/followers into separate lists to create targeted marketing campaigns. But what if you want to keep track of more than just their contact information? Perhaps you need to track every detail of […]
What is Social Media Marketing?
Reading Time: 4 minutes It seems like everybody is talking about social media marketing as part of their marketing plan. Most business owners have heard that having a solid social media presence—aimed at your target market—is a modern requirement. We’ve heard about Facebook ads, brand awareness, organic reach, and countless other buzzwords. But what does it all really mean? […]
Details in Design: Finding Balance in Content Length
Reading Time: 3 minutes When creating a printed marketing piece, people often feel compelled to stuff it full of information. More content is better! After all, you’re sending this piece directly to a targeted audience. Don’t you want to tell them absolutely everything about you? Not necessarily. Finding the perfect amount of content can be a huge challenge. While […]