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marketing

Losing Personality: Are Logo Design Trends Making Brands Less Unique?

September 5, 2019 by Pat Bright

new and old logos for Google, Airbnb, and Spotify

Reading Time: 3 minutesHave you noticed any of your favorite companies rebranding themselves in recent years, only to have their “new” look appear to be the same as everyone else? Over the past decade, the ideas of minimalism and simplification have surged in popularity. This has resulted in many brilliantly simple logos, but it has also been the […]

Filed Under: Blog, Design Tagged With: advertising, brand recognition, branding, logo, marketing

Customer Loyalty Programs: Making Them Work For Your Business

August 29, 2019 by thirdside

Reading Time: 3 minutesCustomer loyalty programs. As consumers, each of us probably belongs to at least a few of them. Afterall, who would turn away the opportunity to save a little money on routine purchases? Many of the giant retailers and restaurants have them–Kohl’s, CVS, AMC Theaters, Starbuck’s, and McDonald’s–to name just a few. But what about your […]

Filed Under: Blog, Marketing Tagged With: customer loyalty, marketing, mobile app, small business, Starbucks

Is It Time to Stop Boosting Your Facebook Posts?

July 11, 2019 by Jen Watson

laptop displaying Facebook ads screen

Reading Time: 2 minutesMost business owners and social media/marketing directors know that getting traction on your Facebook posts has gotten more and more difficult as Facebook has changed their News Feed algorithm. Changes rolled out this spring emphasize post engagement and personal connections. With a potential organic reach of 2% or less of a business’ followers, achieving enough […]

Filed Under: Blog, Marketing, Social Media Tagged With: Ads Manager, advertising, audience, boost, Facebook, marketing, small business

Selecting a CRM System

February 28, 2019 by thirdside

businesspeople shaking hands

Reading Time: 3 minutesMost businesses these days are familiar with email marketing solutions (Mailchimp, Constant Contact, and others) and even perhaps with how to segment your clients/customers/followers into separate lists to create targeted marketing campaigns. But what if you want to keep track of more than just their contact information? Perhaps you need to track every detail of […]

Filed Under: Blog, Marketing, Organization Tagged With: business, communication, marketing, small business

What is Social Media Marketing?

January 24, 2019 by Jason Cerezo

social media marketing in the real world

Reading Time: 4 minutesIt seems like everybody is talking about social media marketing as part of their marketing plan. Most business owners have heard that having a solid social media presence—aimed at your target market—is a modern requirement. We’ve heard about Facebook ads, brand awareness, organic reach, and countless other buzzwords. But what does it all really mean? […]

Filed Under: Blog, Marketing, Social Media Tagged With: advertising, Facebook, Instagram, LinkedIn, marketing, Pinterest, social media, Twitter, YouTube

Details in Design: Finding Balance in Content Length

November 1, 2018 by Pat Bright

sign with crowded text

Reading Time: 3 minutesWhen creating a printed marketing piece, people often feel compelled to stuff it full of information. More content is better! After all, you’re sending this piece directly to a targeted audience. Don’t you want to tell them absolutely everything about you? Not necessarily. Finding the perfect amount of content can be a huge challenge. While […]

Filed Under: Blog, Design, Marketing Tagged With: content, marketing, print, typography

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301 N Neil St, Ste 330
Champaign, IL 61820

217-693-3919

830 NE Holladay St
Portland, OR 97232

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