Reading Time: 2 minutes Earlier this week, the Urbana Enterprise Zone launched a new incentive program for people looking to build their new home in Urbana. This new program needed everything: name, slogan, branding, everything. We were very pleased to help them launch the result, which is Think Urbana. We started off with a great brainstorming session with the […]
Marketing
Logo Design vs Branding
Reading Time: 5 minutes Logo Design vs Branding (and why you need a style guide) Most people know what a logo is…It’s a designed visual element used to represent a company or organization. There are many types of logos–word logos, icons, abstract images–but they all serve the same purpose: To put an image with a company. If that’s what […]
How I quit being too clever
Reading Time: 3 minutes A few months ago, a friend and I were discussing business images. Since visual branding is a big part of what we do, the question naturally gravitated to ThirdSide’s own image and logo. She asked me for a business card and pointed to the logo symbol next to the ThirdSide name. “What is this?” she […]
Mini-stories
Reading Time: 2 minutes I really enjoy advertising and marketing. Friends and family get annoyed watching television with me; I almost never fast forward through the commercials. When I open a magazine, I look at the ads before I read the articles. And don’t even get me started about the Super Bowl! I have no idea who won (or […]
The Never-Ending Cocktail Party
Reading Time: 3 minutes I’ve spent a lot of time this week getting some of my clients up to speed regarding social media—how to use it, how not to use it, what you’re supposed to get out of it, etc. Years ago, the prevailing (if naive) opinion was that if you just built a great website, people would find […]
