Reading Time: 2 minutesWe often compare websites to houses.The layout of a website, the underlying structure of the server and software, and the look and feel of the visual elements all lend themselves very well to that analogy. But when you talk about ongoing maintenance, your website is actually more like a vehicle. It needs to be refueled […]
development
Have You Found Your Purpose?
Reading Time: 2 minutesWhy do you own and operate the business you do? Or, if you work for a company you don’t own, why do you work there? Aside from making money or earning a living, is there another purpose for your company (or the company for which you work)? In recent years “purpose-driven business” has been the […]
Branding Spotlight: Pinecrest Apartments Rebrand
Reading Time: 3 minutesAs a designer, I become most excited about projects when they involve rebranding an existing business. Not only am I able to create a new look for them, but their brand will become much more recognizable as well. Brands are more than just a logo, they’re the overall identity of that particular company. Rebranding introduces […]
Branding Process & Development: Tolono Public Library
Reading Time: 3 minutesHaving a strong visual brand is something that can benefit businesses of all sizes and fields. Recently, we worked with the Tolono Public Library to redesign their logo and provide them with a brand that really captures the essence of the library. How to start: Do your research. Every designer has their own unique process […]
Plays, Efficiency, and Websites
Reading Time: 2 minutesWhen I was in high school I attended a local production of the play Cheaper by the Dozen. I was there to support my younger brother, who played the oldest of twelve children, but I was immediately captivated by the story of the parents—true-life efficiency experts Frank and Lillian Gilbreth—and their household “laboratory.” While I […]
In the News: Think Urbana
Reading Time: 2 minutesEarlier this week, the Urbana Enterprise Zone launched a new incentive program for people looking to build their new home in Urbana. This new program needed everything: name, slogan, branding, everything. We were very pleased to help them launch the result, which is Think Urbana. We started off with a great brainstorming session with the […]
