Reading Time: 5 minutes Finding the right photo for a website banner can be a tricky process. The average website banner is around 4 times as wide as it is tall, or 4:1. The picture ratio for most cameras is 4:3. This means that only about ⅓ of the photograph will be visible when it’s used for the banner […]
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Don’t Throw Out the Pens and Paper Just Yet
Reading Time: 3 minutes As I mentioned in a previous post, I am a more-than-avid fan of technology and productivity. I was an early adopter of the digital organizer and later the smartphone. (Remember the Palm Treo? Yeah, I had one.) I was writing macros and developing mini databases back in the 1990’s when I first discovered Microsoft Excel […]
Spotlight: Willard Airport
Reading Time: 2 minutes Part of welcoming newcomers to a community includes inviting tools for getting there. Indeed, one of the first things you see when you walk into the airport is an enormous “Welcome” sign! So when we began a new website design for Willard Airport, we felt like we were not only trying to capture the essence […]
What’s In A Color?
Reading Time: < 1 minute A couple of weeks ago, Pantone introduced a new color: Love Symbol #2. It was created by Pantone in conjunction with Prince’s estate in his memory. This specific purple was created so “Prince’s unique purple shade [would] be consistently replicated and maintain the same iconic status as the man himself.” When the news hit, one […]
Designing Something Versus Making a Statement
Reading Time: 2 minutes Every day we are all bombarded with countless advertisements, signs, and various other visuals that have been designed to demand our attention and tell us something. As a business, it’s obviously important to figure out how to get your message heard. But how can you stand out when you’re in a sea of other businesses […]
A Trip Down ThirdSide’s Memory Lane
Reading Time: 3 minutes I recently came across an article on Entrepreneur.com listing five ways to attract visitors to your website. As I was reading each item on the list I kept thinking that I had read these ideas before. Well, it turns out that I had. Previous ThirdSide blog posts have touched on each of the concepts presented […]
