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color

Design Trends in 2019: What’s Hot and What’s Not

January 10, 2019 by Pat Bright

emotion in design typography

Reading Time: 3 minutesEvery New Year people attempt to improve themselves in some way or another. For many businesses this is a great time to try something new, especially when it comes to design, branding, websites, and other visuals. This helps ensure businesses that they will continue to stay fresh and relevant to their clients. It can be […]

Filed Under: Blog, Design Tagged With: brand recognition, branding, color, typography

The Color of a Brand

October 5, 2017 by Jason Cerezo

Reading Time: 2 minutesMuch has been said about the role of color in the design of a brand. At just about any meeting where a client is talking about a new logo or branding concept, you’ll hear statements like, “Red grabs attention,” or, “Blue creates a sense of security.” There’s quite a bit of truth to statements like […]

Filed Under: Blog, Design, Marketing Tagged With: branding, color

What’s In A Color?

August 31, 2017 by Jason Cerezo

color palette

Reading Time: < 1 minuteA couple of weeks ago, Pantone introduced a new color: Love Symbol #2. It was created by Pantone in conjunction with Prince’s estate in his memory. This specific purple was created so “Prince’s unique purple shade [would] be consistently replicated and maintain the same iconic status as the man himself.” When the news hit, one […]

Filed Under: Blog, Design Tagged With: brand recognition, business, color, pantone

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301 N Neil St, Ste 330
Champaign, IL 61820

217-693-3919

830 NE Holladay St
Portland, OR 97232

503-290-1098

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