Reading Time: 2 minutesHumans are bombarded everyday by a vast array of choices they must make. Which way should I drive to work? What brand of pasta sauce should I get? What outfit should I wear? These are often routine choices that we barely even think about, but something must have influenced those decisions the first time around. […]
brand recognition
Losing Personality: Are Logo Design Trends Making Brands Less Unique?
Reading Time: 3 minutesHave you noticed any of your favorite companies rebranding themselves in recent years, only to have their “new” look appear to be the same as everyone else? Over the past decade, the ideas of minimalism and simplification have surged in popularity. This has resulted in many brilliantly simple logos, but it has also been the […]
Design Trends in 2019: What’s Hot and What’s Not
Reading Time: 3 minutesEvery New Year people attempt to improve themselves in some way or another. For many businesses this is a great time to try something new, especially when it comes to design, branding, websites, and other visuals. This helps ensure businesses that they will continue to stay fresh and relevant to their clients. It can be […]
Optimizing Traffic, Whether for the Road or a Website
Reading Time: 3 minutesI absolutely LOVE traffic circles (or roundabouts, as they are known in Europe)! When drivers know how to use them they are the most efficient way to move traffic along. And really, the only rules a driver has to remember are to look left before entering the circle and to enter and stay in the […]
Branding Spotlight: Pinecrest Apartments Rebrand
Reading Time: 3 minutesAs a designer, I become most excited about projects when they involve rebranding an existing business. Not only am I able to create a new look for them, but their brand will become much more recognizable as well. Brands are more than just a logo, they’re the overall identity of that particular company. Rebranding introduces […]
What’s In A Color?
Reading Time: < 1 minuteA couple of weeks ago, Pantone introduced a new color: Love Symbol #2. It was created by Pantone in conjunction with Prince’s estate in his memory. This specific purple was created so “Prince’s unique purple shade [would] be consistently replicated and maintain the same iconic status as the man himself.” When the news hit, one […]
