Reading Time: < 1 minute Your website tells your story. There are a lot of tricks and strategies for getting your story out there in the most engaging way possible, and lots of navigational tools and breadcrumbs to lead your visitors where you want them to go in order to get your full story. But what’s your website’s first impression? […]
Design
Spotlight: Buzard Pipe Organ Builders
Reading Time: 2 minutes You may not be aware of it, but right here in Champaign we are fortunate to have something that many people think of as an old-world craft…a full service pipe organ building company. Housed in a simple four-story brick building near downtown Champaign, John-Paul Buzard Pipe Organ Builders has been building, installing, and maintaining pipe […]
Giving Back: Feeding Our Kids
Reading Time: 2 minutes You may be aware of the term “food insecurity,” but are you aware of what it means? We never were until this past October when we were introduced to the wonderful group of people known as Feeding Our Kids. They were having a donation drive sponsored by the Illini Radio Group. We dropped by to […]
In the News: Think Urbana
Reading Time: 2 minutes Earlier this week, the Urbana Enterprise Zone launched a new incentive program for people looking to build their new home in Urbana. This new program needed everything: name, slogan, branding, everything. We were very pleased to help them launch the result, which is Think Urbana. We started off with a great brainstorming session with the […]
Logo Design vs Branding
Reading Time: 5 minutes Logo Design vs Branding (and why you need a style guide) Most people know what a logo is…It’s a designed visual element used to represent a company or organization. There are many types of logos–word logos, icons, abstract images–but they all serve the same purpose: To put an image with a company. If that’s what […]
Google: Following a Trend or Blazing a Trail?
Reading Time: < 1 minute If you do anything online you probably noticed Google’s new logo was revealed last week. There’s been quite a bit of chatter about it in the design world, with everybody having their own opinion. There has been a slow, almost casual, shift in logo design over the past couple of years. Designers have been eschewing […]
