Reading Time: 3 minutes An engaging photograph will likely grab your attention, and entice you to read whatever message it’s paired with. However, a lackluster photo can make even the most exciting of subjects appear underwhelming. It’s no wonder that popular brands all have amazing photography, but what does it really take to make a photograph look appealing? With […]
color palette
How to Design for Your Target Audience
Reading Time: 3 minutes A well-tailored brand identity can be a great addition to any business. Finding your target audience, and creating an image that appeals to them is the first step to achieving the best the perfect look. Everyone is aware of baby clothes being marketed towards either girls or boys by coloring them pink or blue, but […]
Building a Strong Brand
Reading Time: 2 minutes Creating a strong brand for your business doesn’t have to mean reinventing your business identity. There are plenty of small steps you can take to strengthen your existing brand. Simple changes, such as always maintaining a unified color palette, can lead to subconsciously recognizing your business, and having an emotional response to it. For example, […]
