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ThirdSide Inc.

ThirdSide Inc.

Web Design & Graphic Design - Champaign, IL / Portland, OR

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branding

Year In Review

December 29, 2021 by thirdside

Reading Time: 2 minutes Another year has flown by, and all of us at ThirdSide continue to find ourselves grateful for the opportunity to continue working with so many wonderful businesses and organizations. At the start of the coronavirus pandemic, we swiftly transitioned to working remotely, as many others did. We expect this to continue well into 2022, though […]

Filed Under: Blog, Community Tagged With: branding, business, communication, community, new year, small business

How Much Does Design Influence Your Everyday Decisions?

December 5, 2019 by Pat Bright

person choosing between two paths

Reading Time: 2 minutes Humans are bombarded everyday by a vast array of choices they must make. Which way should I drive to work? What brand of pasta sauce should I get? What outfit should I wear? These are often routine choices that we barely even think about, but something must have influenced those decisions the first time around. […]

Filed Under: Blog, Design Tagged With: advertising, brand recognition, branding, communication, purpose

Losing Personality: Are Logo Design Trends Making Brands Less Unique?

September 5, 2019 by Pat Bright

new and old logos for Google, Airbnb, and Spotify

Reading Time: 3 minutes Have you noticed any of your favorite companies rebranding themselves in recent years, only to have their “new” look appear to be the same as everyone else? Over the past decade, the ideas of minimalism and simplification have surged in popularity. This has resulted in many brilliantly simple logos, but it has also been the […]

Filed Under: Blog, Design Tagged With: advertising, brand recognition, branding, logo, marketing

Branding Across Languages

April 18, 2019 by Jason Cerezo

closeup of globe

Reading Time: 3 minutes What is the definition of a logo? A logo is a design that stands for a company, product, person, or idea. This definition implies that the shape of the mark doesn’t matter…Its impact is fully dependent on how the logo is marketed and recognized. I was reminded of this fact this past weekend when I […]

Filed Under: Blog, Design, Marketing Tagged With: branding, Coca Cola, Disney, FedEx, Galaxy's Edge, Light Witches, Matt Wiley, Star Wars, Star Wars Celebration, Subway

Differences in File Types: Vector vs. Raster Graphics

February 7, 2019 by Pat Bright

computer graphics on a laptop

Reading Time: 3 minutes It is essential as a business to present yourself in a professional manner. Simply having a blurry or pixelated logo in an advertisement can make that business appear to be sloppy and lack attention to detail. However, most people don’t realize this is an issue in the first place. This should serve as a guide […]

Filed Under: Blog, Design Tagged With: advertising, branding, graphic, logo, raster, vector

Design Trends in 2019: What’s Hot and What’s Not

January 10, 2019 by Pat Bright

emotion in design typography

Reading Time: 3 minutes Every New Year people attempt to improve themselves in some way or another. For many businesses this is a great time to try something new, especially when it comes to design, branding, websites, and other visuals. This helps ensure businesses that they will continue to stay fresh and relevant to their clients. It can be […]

Filed Under: Blog, Design Tagged With: brand recognition, branding, color, typography

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ThirdSide

301 N Neil St, Ste 330
Champaign, IL 61820

217-693-3919

830 NE Holladay St
Portland, OR 97232

503-290-1098

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