Reading Time: 2 minutesHumans are bombarded everyday by a vast array of choices they must make. Which way should I drive to work? What brand of pasta sauce should I get? What outfit should I wear? These are often routine choices that we barely even think about, but something must have influenced those decisions the first time around. […]
branding
Losing Personality: Are Logo Design Trends Making Brands Less Unique?
Reading Time: 3 minutesHave you noticed any of your favorite companies rebranding themselves in recent years, only to have their “new” look appear to be the same as everyone else? Over the past decade, the ideas of minimalism and simplification have surged in popularity. This has resulted in many brilliantly simple logos, but it has also been the […]
Branding Across Languages
Reading Time: 3 minutesWhat is the definition of a logo? A logo is a design that stands for a company, product, person, or idea. This definition implies that the shape of the mark doesn’t matter…Its impact is fully dependent on how the logo is marketed and recognized. I was reminded of this fact this past weekend when I […]
Differences in File Types: Vector vs. Raster Graphics
Reading Time: 3 minutesIt is essential as a business to present yourself in a professional manner. Simply having a blurry or pixelated logo in an advertisement can make that business appear to be sloppy and lack attention to detail. However, most people don’t realize this is an issue in the first place. This should serve as a guide […]
Design Trends in 2019: What’s Hot and What’s Not
Reading Time: 3 minutesEvery New Year people attempt to improve themselves in some way or another. For many businesses this is a great time to try something new, especially when it comes to design, branding, websites, and other visuals. This helps ensure businesses that they will continue to stay fresh and relevant to their clients. It can be […]
How to Properly Utilize Social Media Cover and Event Photos
Reading Time: 3 minutesSocial media has become an essential part of everyday life for the majority of people in this country. And many businesses are taking full advantage of the easy method for instantly reaching large audiences. However, utilizing photos, especially cover photos, can become a huge challenge. As a business, it is tempting to use cover photos […]
