Reading Time: 2 minutes Being the owner of a small business comes with a unique set of challenges. Since our primary clients are mostly small business owners—and since ThirdSide is a small business—I’ve been privileged to compare notes with my peers on the issues we all face on a day-to-day basis. One of the more recent hot-button issues is […]
Open Source vs Proprietary CMS
Reading Time: 4 minutes Recently we’ve been hearing from our clients about companies like Hibu and other web developers offering websites built on proprietary content management systems (CMSs). We’ve received quite a few questions about which CMS is best and why we build on WordPress. This post will help explain some of those differences. What is a CMS? CMS […]
The Color of a Brand
Reading Time: 2 minutes Much has been said about the role of color in the design of a brand. At just about any meeting where a client is talking about a new logo or branding concept, you’ll hear statements like, “Red grabs attention,” or, “Blue creates a sense of security.” There’s quite a bit of truth to statements like […]
What’s In A Color?
Reading Time: < 1 minute A couple of weeks ago, Pantone introduced a new color: Love Symbol #2. It was created by Pantone in conjunction with Prince’s estate in his memory. This specific purple was created so “Prince’s unique purple shade [would] be consistently replicated and maintain the same iconic status as the man himself.” When the news hit, one […]
Two-Factor Authentication is easy, free, and will save your digital life
Reading Time: 3 minutes Years ago I was a business-to-business sales rep for AT&T. As part of my job, I carried three pieces of equipment: a Blackberry, a laptop, and a keychain with a constantly changing LCD display. I quickly learned that this keychain was used for two-factor authentication. It was the key to accessing everything I needed on […]
Ten years ago today, your life changed.
Reading Time: 2 minutes The birth of the mobile web You may not have known it at the time or you may have been acutely aware of it. But on July 29, 2007 at 6:00PM, people were ushered into Apple Stores and AT&T Stores one at a time. At that moment the ubiquitous iPhone started to find its way into […]
