Reading Time: 3 minutes When creating a printed marketing piece, people often feel compelled to stuff it full of information. More content is better! After all, you’re sending this piece directly to a targeted audience. Don’t you want to tell them absolutely everything about you? Not necessarily. Finding the perfect amount of content can be a huge challenge. While […]
Blog
Good to the Last Drip
Reading Time: 2 minutes A few months ago I wrote about the basic fundamentals of email marketing. I’d like to return to that topic today to discuss drip campaigns. What is a drip campaign, you ask? A drip campaign is a strategy for sending out automated email messages based on a timeline or specific actions. A drip campaign can […]
Creating SEO Content That Gets Rankings
Reading Time: 5 minutes Congratulations! You’ve made the decision to take your business to the web. Maybe you’ve used a DIY website builder, or maybe you’ve hired a professional web developer like ThirdSide. Whichever path you’ve chosen, good SEO content should be the one thing you focus on if you want your site to rank well with search engines. […]
No, Virginia, You Really Don’t Need Google+
Reading Time: 2 minutes This week Google announced something most of us already knew: nobody is using Google+. At least, consumers aren’t spending any time there. While we’ve consistently advocated for having a public-facing business presence on Google+, we never saw much return on our investment there. It simply became a sort of “elephant in the room” in the […]
Designing on a Budget
Reading Time: 3 minutes Not every great design needs to cost an arm and a leg. In fact, some of my favorite pieces I’ve designed have been the most budget friendly. So what are some of the best ways to get a quality design without breaking the bank? Printing costs and design time are the two biggest areas that […]
Coffee and Conversation…Or Work?
Reading Time: 3 minutes The other day while my oldest daughter and I were sitting in one of our local Starbucks cafes she commented about how weird it was to see people working or studying at the tables. She went on to explain that she never saw people working in the cafes in Europe while she was there; instead […]
