Reading Time: < 1 minute In May of last year I received a phone call from a new prospect. “My brother, our wives, and I are opening a microbrewery and we need a logo. We’ve seen your work and love it. When can we meet?” From there we embarked on the most unique branding design project we’ve encountered to date. […]
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Going To Work with No Pants
Reading Time: 3 minutes Six years ago, I was laid off from my second good job in 24 months. Both jobs had shown promise and both had allowed me to work with small businesses–a passion of mine for a long time. After spending a year looking for the “perfect” job, I realized that it would only exist if I created […]
Service, or Scam?
Reading Time: 3 minutes If you have your own website, chances are you’ve received something in the mail reminding you to renew your domain name before it expires. People generally react to these notices in one of the following ways: “Is this actually something I have to worry about?” “I already paid for my web hosting, so I’m good. […]
RIP Instagram Logo
Reading Time: < 1 minute Yesterday Instagram came out with an update of its logo and branding, and not surprisingly, people either love it or hate it. Personally, I think it’s far less interesting, and strays too far away from the “hipster” vibe they started with in favor of following the bigger trend of simplified design concepts. It’s trying to […]
Your Site At-A-Glance
Reading Time: < 1 minute Your website tells your story. There are a lot of tricks and strategies for getting your story out there in the most engaging way possible, and lots of navigational tools and breadcrumbs to lead your visitors where you want them to go in order to get your full story. But what’s your website’s first impression? […]
Spotlight: Buzard Pipe Organ Builders
Reading Time: 2 minutes You may not be aware of it, but right here in Champaign we are fortunate to have something that many people think of as an old-world craft…a full service pipe organ building company. Housed in a simple four-story brick building near downtown Champaign, John-Paul Buzard Pipe Organ Builders has been building, installing, and maintaining pipe […]