Reading Time: 2 minutes You may be aware of the term “food insecurity,” but are you aware of what it means? We never were until this past October when we were introduced to the wonderful group of people known as Feeding Our Kids. They were having a donation drive sponsored by the Illini Radio Group. We dropped by to […]
Blog
Before & After: Palmer Arena
Reading Time: 2 minutes The folks at the David S. Palmer Arena in Danville knew that their website was ready for a facelift. They already had a really energetic logo, but there were a lot of little details that weren’t exactly what they wanted, particularly how the site displayed on mobile devices. A solid 70% of their site’s visitors […]
In the News: Think Urbana
Reading Time: 2 minutes Earlier this week, the Urbana Enterprise Zone launched a new incentive program for people looking to build their new home in Urbana. This new program needed everything: name, slogan, branding, everything. We were very pleased to help them launch the result, which is Think Urbana. We started off with a great brainstorming session with the […]
Spotlight: Dallas & Co.
Reading Time: 2 minutes What better opportunity to work a bit of digital magic than upgrading the website for local costume-and-magic shop Dallas & Co? When founder Andy Dallas passed the mantle to his son Rob and Rob’s wife Ashley about two years ago, they took the opportunity to try something new. The result? A bright, colorful new website […]
Logo Design vs Branding
Reading Time: 5 minutes Logo Design vs Branding (and why you need a style guide) Most people know what a logo is…It’s a designed visual element used to represent a company or organization. There are many types of logos–word logos, icons, abstract images–but they all serve the same purpose: To put an image with a company. If that’s what […]
Google: Following a Trend or Blazing a Trail?
Reading Time: < 1 minute If you do anything online you probably noticed Google’s new logo was revealed last week. There’s been quite a bit of chatter about it in the design world, with everybody having their own opinion. There has been a slow, almost casual, shift in logo design over the past couple of years. Designers have been eschewing […]
