Reading Time: 3 minutes There are a lot of steps between recognizing the need for a new website and unveiling the finished project to the teeming masses of the internet. We like to say your website is your front door. This means it’s the cornerstone of all of your digital marketing. Building a website is a significant investment. It […]
Spotlight: AJ’s Station
Reading Time: 2 minutes We often compare websites to houses.The layout of a website, the underlying structure of the server and software, and the look and feel of the visual elements all lend themselves very well to that analogy. But when you talk about ongoing maintenance, your website is actually more like a vehicle. It needs to be refueled […]
Celebrating 30 Years of the World Wide Web
Reading Time: 2 minutes Earlier this week, the world celebrated #Web30, the 30th anniversary of the World Wide Web. Waves of nostalgia flooded cyberspace, accompanied by 8-bit retro graphics and the distinctive sounds of a dial-up modem. It’s hard to imagine that the idea first described simply as an “information management system” could have blossomed into what we know […]
Options for Email Marketing
Reading Time: 4 minutes We’ve talked a number of times about the importance of email marketing when it comes to staying connected with your customers. Your website of course is the most important part of your online presence, and social media definitely helps you reach new people. But once you’ve made that connection, the best way to maintain a […]
Getting Heard in a Crowd: The Importance of an Email List
Reading Time: 3 minutes This post was originally posted May 18, 2017, and updated on January 17, 2019. So your business has been online for a while now. You have a great-looking website, and you’re active on two or three popular social media platforms. But you’re still not getting the kind of response you’re looking for. You may be […]
What Does the New Year Hold For You?
Reading Time: 3 minutes This post was originally published on December 28, 2017 and updated on December 27, 2018. We’re barreling full-tilt toward the end of another year, and while that might make most people pause and reflect on the year in the review, I’m already thinking about next year! This is the time of year that gives me […]
