Reading Time: 4 minutes It’s no secret that having an email list is important; we’ve discussed it here on the blog a few times. Having the email addresses of your customers, clients, or readers saved in an organized list will allow you to more easily keep in touch with them. However, there is another benefit to having an email […]
Spring: The Time for Renewal
Reading Time: 2 minutes Spring has been here for about a week, and with spring comes the idea of renewal. People are looking for ways to improve themselves and their surroundings. Some may try a new hairstyle. Others may resolve to remove the clutter from their lives. And those ambitious types will be getting in shape for the next […]
Selecting a CRM System
Reading Time: 3 minutes Most businesses these days are familiar with email marketing solutions (Mailchimp, Constant Contact, and others) and even perhaps with how to segment your clients/customers/followers into separate lists to create targeted marketing campaigns. But what if you want to keep track of more than just their contact information? Perhaps you need to track every detail of […]
Have You Found Your Purpose?
Reading Time: 2 minutes Why do you own and operate the business you do? Or, if you work for a company you don’t own, why do you work there? Aside from making money or earning a living, is there another purpose for your company (or the company for which you work)? In recent years “purpose-driven business” has been the […]
Setting Goals for a Great New Year
Reading Time: 3 minutes With the new year comes the annual onslaught of resolutions and goals, both personal and professional. It seems that everyone is taking stock of their life and thinking of ways to improve some aspect of it in the coming weeks, months, or even the entire year. Perhaps you have already thought of something you would […]
Optimizing Traffic, Whether for the Road or a Website
Reading Time: 3 minutes I absolutely LOVE traffic circles (or roundabouts, as they are known in Europe)! When drivers know how to use them they are the most efficient way to move traffic along. And really, the only rules a driver has to remember are to look left before entering the circle and to enter and stay in the […]
