Reading Time: 2 minutes Much has been said about the role of color in the design of a brand. At just about any meeting where a client is talking about a new logo or branding concept, you’ll hear statements like, “Red grabs attention,” or, “Blue creates a sense of security.” There’s quite a bit of truth to statements like […]
Design
Lor-um What, Now?
Reading Time: 4 minutes It’s inevitable. There will come a time in a design project where you’ll need text to style. Sometimes you have some, and sometimes you don’t. Do you jump out of your creative groove and try to write about your client and whatever they’re doing right that very minute? Heck no! That’s what lorem ipsum text […]
A Simple Guide for Awesome Website Banner Photography
Reading Time: 5 minutes Finding the right photo for a website banner can be a tricky process. The average website banner is around 4 times as wide as it is tall, or 4:1. The picture ratio for most cameras is 4:3. This means that only about ⅓ of the photograph will be visible when it’s used for the banner […]
What’s In A Color?
Reading Time: < 1 minute A couple of weeks ago, Pantone introduced a new color: Love Symbol #2. It was created by Pantone in conjunction with Prince’s estate in his memory. This specific purple was created so “Prince’s unique purple shade [would] be consistently replicated and maintain the same iconic status as the man himself.” When the news hit, one […]
Designing Something Versus Making a Statement
Reading Time: 2 minutes Every day we are all bombarded with countless advertisements, signs, and various other visuals that have been designed to demand our attention and tell us something. As a business, it’s obviously important to figure out how to get your message heard. But how can you stand out when you’re in a sea of other businesses […]
A Trip Down ThirdSide’s Memory Lane
Reading Time: 3 minutes I recently came across an article on Entrepreneur.com listing five ways to attract visitors to your website. As I was reading each item on the list I kept thinking that I had read these ideas before. Well, it turns out that I had. Previous ThirdSide blog posts have touched on each of the concepts presented […]
