Reading Time: 3 minutes Website design is a tricky business to be in. I speak from experience. Since 2011, we have been helping business owners, marketing managers, executive directors, and more build incredible websites. The one thing nearly everybody wants for us to do is to create a website that is perfect. But you know what? A “perfect” website […]
Marketing
Options for Email Marketing
Reading Time: 4 minutes We’ve talked a number of times about the importance of email marketing when it comes to staying connected with your customers. Your website of course is the most important part of your online presence, and social media definitely helps you reach new people. But once you’ve made that connection, the best way to maintain a […]
What is Social Media Marketing?
Reading Time: 4 minutes It seems like everybody is talking about social media marketing as part of their marketing plan. Most business owners have heard that having a solid social media presence—aimed at your target market—is a modern requirement. We’ve heard about Facebook ads, brand awareness, organic reach, and countless other buzzwords. But what does it all really mean? […]
Getting Heard in a Crowd: The Importance of an Email List
Reading Time: 3 minutes This post was originally posted May 18, 2017, and updated on January 17, 2019. So your business has been online for a while now. You have a great-looking website, and you’re active on two or three popular social media platforms. But you’re still not getting the kind of response you’re looking for. You may be […]
Details in Design: Finding Balance in Content Length
Reading Time: 3 minutes When creating a printed marketing piece, people often feel compelled to stuff it full of information. More content is better! After all, you’re sending this piece directly to a targeted audience. Don’t you want to tell them absolutely everything about you? Not necessarily. Finding the perfect amount of content can be a huge challenge. While […]
Good to the Last Drip
Reading Time: 2 minutes A few months ago I wrote about the basic fundamentals of email marketing. I’d like to return to that topic today to discuss drip campaigns. What is a drip campaign, you ask? A drip campaign is a strategy for sending out automated email messages based on a timeline or specific actions. A drip campaign can […]
