Reading Time: 4 minutes Listening to a podcast is a bit like going back in time. Sure, you have this digital arsenal of hundreds or even thousands of unique voices at your fingertips. But at the same time, podcasts hearken back to a simpler time — one that most of us never experienced — where the family would gather […]
Social Media
An Interesting Acquisition: Automattic Acquires Tumblr
Reading Time: 2 minutes It could be a match made in Internet heaven, or some kind of deal with the devil. But Automattic, the company behind WordPress, has recently acquired the social networking website Tumblr from Verizon. Automattic CEO Matt Mullenweg made the announcement earlier this week on his own Tumblr account. Depending on who you are and what […]
Is It Time to Stop Boosting Your Facebook Posts?
Reading Time: 2 minutes Most business owners and social media/marketing directors know that getting traction on your Facebook posts has gotten more and more difficult as Facebook has changed their News Feed algorithm. Changes rolled out this spring emphasize post engagement and personal connections. With a potential organic reach of 2% or less of a business’ followers, achieving enough […]
Facebook and Your Business: What Have They Done For Me Lately?
Reading Time: 2 minutes Last Thursday, Facebook suffered its largest outage in history. According to BBC News, Facebook was unavailable around the world for almost 14 hours. With it, Instagram, Messenger, and WhatsApp went down as well. While many of us suffered through the outage by making jokes about how we’ll have to actually talk to people, many businesses […]
What is Social Media Marketing?
Reading Time: 4 minutes It seems like everybody is talking about social media marketing as part of their marketing plan. Most business owners have heard that having a solid social media presence—aimed at your target market—is a modern requirement. We’ve heard about Facebook ads, brand awareness, organic reach, and countless other buzzwords. But what does it all really mean? […]
Getting Heard in a Crowd: The Importance of an Email List
Reading Time: 3 minutes This post was originally posted May 18, 2017, and updated on January 17, 2019. So your business has been online for a while now. You have a great-looking website, and you’re active on two or three popular social media platforms. But you’re still not getting the kind of response you’re looking for. You may be […]
