Reading Time: 3 minutes As a designer, I become most excited about projects when they involve rebranding an existing business. Not only am I able to create a new look for them, but their brand will become much more recognizable as well. Brands are more than just a logo, they’re the overall identity of that particular company. Rebranding introduces […]
branding
Finding Balance in Design: Function vs. Aesthetics
Reading Time: 2 minutes Most people are familiar with the concept of “Form follows function”, but in the design world, that mantra is always being questioned. Everyone wants to stand out from their competitors while still portraying their message clearly and effectively. Focusing too much on function can lead to a dull design, but paying too much attention to […]
Building a Strong Brand
Reading Time: 2 minutes Creating a strong brand for your business doesn’t have to mean reinventing your business identity. There are plenty of small steps you can take to strengthen your existing brand. Simple changes, such as always maintaining a unified color palette, can lead to subconsciously recognizing your business, and having an emotional response to it. For example, […]
The Color of a Brand
Reading Time: 2 minutes Much has been said about the role of color in the design of a brand. At just about any meeting where a client is talking about a new logo or branding concept, you’ll hear statements like, “Red grabs attention,” or, “Blue creates a sense of security.” There’s quite a bit of truth to statements like […]
