Reading Time: 3 minutes Have you noticed any of your favorite companies rebranding themselves in recent years, only to have their “new” look appear to be the same as everyone else? Over the past decade, the ideas of minimalism and simplification have surged in popularity. This has resulted in many brilliantly simple logos, but it has also been the […]
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Differences in File Types: Vector vs. Raster Graphics
Reading Time: 3 minutes It is essential as a business to present yourself in a professional manner. Simply having a blurry or pixelated logo in an advertisement can make that business appear to be sloppy and lack attention to detail. However, most people don’t realize this is an issue in the first place. This should serve as a guide […]
Branding Process & Development: Tolono Public Library
Reading Time: 3 minutes Having a strong visual brand is something that can benefit businesses of all sizes and fields. Recently, we worked with the Tolono Public Library to redesign their logo and provide them with a brand that really captures the essence of the library. How to start: Do your research. Every designer has their own unique process […]
RIP Instagram Logo
Reading Time: < 1 minute Yesterday Instagram came out with an update of its logo and branding, and not surprisingly, people either love it or hate it. Personally, I think it’s far less interesting, and strays too far away from the “hipster” vibe they started with in favor of following the bigger trend of simplified design concepts. It’s trying to […]
