Reading Time: 3 minutes As a designer, I become most excited about projects when they involve rebranding an existing business. Not only am I able to create a new look for them, but their brand will become much more recognizable as well. Brands are more than just a logo, they’re the overall identity of that particular company. Rebranding introduces […]
marketing
Finding Balance in Design: Function vs. Aesthetics
Reading Time: 2 minutes Most people are familiar with the concept of “Form follows function”, but in the design world, that mantra is always being questioned. Everyone wants to stand out from their competitors while still portraying their message clearly and effectively. Focusing too much on function can lead to a dull design, but paying too much attention to […]
How Healthy Is Your Website?
Reading Time: 2 minutes We are a little over a month into the new year. Many of us have reflected on our personal well-being and have probably made a few goals for improvement over this next year. Just as our personal growth is important, so is our professional development and that of our businesses. And if your business is […]
Branding Process & Development: Tolono Public Library
Reading Time: 3 minutes Having a strong visual brand is something that can benefit businesses of all sizes and fields. Recently, we worked with the Tolono Public Library to redesign their logo and provide them with a brand that really captures the essence of the library. How to start: Do your research. Every designer has their own unique process […]
Plays, Efficiency, and Websites
Reading Time: 2 minutes When I was in high school I attended a local production of the play Cheaper by the Dozen. I was there to support my younger brother, who played the oldest of twelve children, but I was immediately captivated by the story of the parents—true-life efficiency experts Frank and Lillian Gilbreth—and their household “laboratory.” While I […]
RIP Instagram Logo
Reading Time: < 1 minute Yesterday Instagram came out with an update of its logo and branding, and not surprisingly, people either love it or hate it. Personally, I think it’s far less interesting, and strays too far away from the “hipster” vibe they started with in favor of following the bigger trend of simplified design concepts. It’s trying to […]
