Reading Time: 3 minutes This post was originally published on December 28, 2017 and updated on December 27, 2018. We’re barreling full-tilt toward the end of another year, and while that might make most people pause and reflect on the year in the review, I’m already thinking about next year! This is the time of year that gives me […]
social media
How to Properly Utilize Social Media Cover and Event Photos
Reading Time: 3 minutes Social media has become an essential part of everyday life for the majority of people in this country. And many businesses are taking full advantage of the easy method for instantly reaching large audiences. However, utilizing photos, especially cover photos, can become a huge challenge. As a business, it is tempting to use cover photos […]
No, Virginia, You Really Don’t Need Google+
Reading Time: 2 minutes This week Google announced something most of us already knew: nobody is using Google+. At least, consumers aren’t spending any time there. While we’ve consistently advocated for having a public-facing business presence on Google+, we never saw much return on our investment there. It simply became a sort of “elephant in the room” in the […]
F8: Doing Business with Facebook
Reading Time: 3 minutes This past week, Facebook held its annual F8 Developers Conference in San Jose, California. While social media is generally seen as a way to interact with friends and family, this year’s F8 focused heavily on helping businesses better engage their audiences through better connectivity. Some emerging tools reminded me of things other platforms are doing […]
