Reading Time: 3 minutes In a perfect design world, we would have access to custom images for every project. But the reality is that time and budget constraints can prevent this from happening. When we run into those types of limitations, we often turn to stock photos. As a professional design firm, we have to be careful about what […]
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An Interesting Acquisition: Automattic Acquires Tumblr
Reading Time: 2 minutes It could be a match made in Internet heaven, or some kind of deal with the devil. But Automattic, the company behind WordPress, has recently acquired the social networking website Tumblr from Verizon. Automattic CEO Matt Mullenweg made the announcement earlier this week on his own Tumblr account. Depending on who you are and what […]
Print vs. Digital: Choosing the Right Method for Your Message
Reading Time: 2 minutes Every year our technological advancements seem to progress more and more, and with this comes more possibilities for digital marketing. Digital ads allow for instant exposure anywhere on the planet, so what is it about physical printed materials that keep them around? They take time to produce, are expensive to distribute, and don’t allow for […]
Making Lists and Checking them (At Least) Twice
Reading Time: 5 minutes Lists. Everyone uses them, and many people use several types of lists in their daily lives. Even Santa creates a list every year. There are a number of different types of lists, each with its own purpose. In this article, we will cover: Shopping List Process Checklist Kanban Board To-Do List Priorities List Shopping List […]
A meatball and a worm: The history of the NASA logo
Reading Time: 4 minutes Like many people my age, I grew up being fascinated by space. Having been born in the early 1970s, the memory of the moon landing was something that was still recent history. The excitement surrounding it was still felt throughout the United States, but the feeling was even stronger in my home state of Florida. […]
Is It Time to Stop Boosting Your Facebook Posts?
Reading Time: 2 minutes Most business owners and social media/marketing directors know that getting traction on your Facebook posts has gotten more and more difficult as Facebook has changed their News Feed algorithm. Changes rolled out this spring emphasize post engagement and personal connections. With a potential organic reach of 2% or less of a business’ followers, achieving enough […]